Average Email Campaign Stats of MailChimp Customers by Industry

Given that E-mail Permission Marketing: it works!, at idaconcpts, we’ve discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign.

After you’ve learned how to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics, you will need some email marketing benchmarks by industry to be able to properly evaluate the performance of your campaigns.

On July 2009,  eMarketer provided a list of e-mail marketing open and click-through rates worldwide by industry and list size.  Here’s an important update to these e-mail stats via Mailchimp.

Continue reading “Average Email Campaign Stats of MailChimp Customers by Industry”

4 Steps to Get Started on Email Marketing

On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.

The first step is to get acquainted with the tenets of permission marketing and how to apply them to create permission-based e-mail marketing campaigns.

Continue reading “4 Steps to Get Started on Email Marketing”

E-mail Marketing Open and Click-Through Rates Worldwide

Welcome back!

Back in March 2009, we reviewed how to measure the click-through rate (CTR) of your e-mail permission marketing campaign with Google Analytics, so I believe it would be very useful to now provide you a benchmark to compare your collected CTRs. For Internet startups, these will be critical benchmarks.

Earlier this July 2009, eMarketer just released a list of e-mail marketing open rates worldwide, by industry and list size for the second half of 2008.

But before I show you these e-mail marketing open rates, let’s review some e-mail permission marketing fundamentals that you must gather:

  1. Number of e-mails sent
  2. Number of opened e-mails
  3. Number of bounced e-mails
  4. Number of unsubscriptions ( You MUST provide this option! Remember that we are doing e-mail permission marketing. No permission = no e-mail.)

With these metrics you will determine:

  1. Delivery rate = (number of e-mails sent – number of e-mails bounced) / number of e-mails sent
  2. Unsubscribe rate = number of unsubscriptions / number of e-mails delivered
  3. Open rate = number of opened e-mails / number of emails delivered
  4. Click-through rate (CTR) = number of clicks / number of e-mails opened

Once you have your open rate and CTR, now you can compare them to these benchmarks provided by eMarketer:

E-Mail Marketing Open and Click-Through Rates - eMarketer


E-Mail Marketing Open and Click-Through Rates - eMarketer

How well do you rank against these open and click-through rates?