For a while organizations hesitated to jump on the Facebook bandwagon.
A couple brave organizations ventured into creating a Facebook Profile, Group or Page to manage its online presence on this social network.
However nowadays everybody and, even your mother, is present on Facebook.
On a daily basis, I receive questions at @idaconcpts, on whether or not a certain organization should have a presence on Facebook. My answer is always the same, it depends.
It depends on:
1) Your objectives.
2) Your target audience.
On this post, we’ll address the second point: your target audience.