How to Attract Fashionistas Online Pt. 2

There was a great response to the article on how to attract fashionistas online and even Avinash Kaushik, Google Analytics Evangelist, stopped by to comment on it.

Let’s recap on the conclusions from the original article:

  1. Unannounced sound of a client testimonial with a tiny close option is a major way to scare fashionistas away from your web site.
  2. As long as the ads offer you the option to view them, blend in, and don’t interfere with your content viewing, then they are ok for fashionistas.
  3. Make sure to offer a reward for your online survey and invest in making it look legit and professional, also keep your online survey short and to the point by avoiding too many personal questions.

The second conclusion is very relevant with the booming industry of widgets.  For an overview of how widgets look and feel like, take a look at the guys of Sprout.

To provide a better insight on the world of widgets and unobtrusive ads in the online fashion industry,  I was contacted by Poonam, a Product Manager at Harbinger Group. Poonam looks after Raptivity Web Expert software to make websites interactive without programming. She holds a Bachelors degree in Computer Engineering and is an active blogger.

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How to Attract Fashionistas Online

A couple days ago I ran into a good friend that is trying to make it big in the fashion industry. She is one of the coolest persons that I’ve met: a Japanese born gal that grow up in Mexico speaking mostly English and moved to Montreal to work in the field of fashion design.

We started talking about her experience in Montreal and how the economy has hit the fashion industry pretty hard. Not only is she having a hard time hunting for a job, but she has noticed that most fashion websites that she’s visiting are starting to (gasp!) advertise more and more.

Here’s a review of what I learned about the user experience of a fashionista visiting a fashion related website: what turns her off, what engages her, and what are her thoughts about online surveys.

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