Introduction
Founded by Ben Silbermann, Pinterest burst onto the scene from nowhere in 2010 and has grown from fewer than 50,000 users to more than seven million, making it the third largest social network. If you’re already active on Facebook, LinkedIn, Google+, Twitter and other social networking platforms, you may wonder if it’s worthwhile or even possible to add one more social network to your to-do list. If you’re not savvy about social media, you may consider Pinterest to be a hyped up fad that will fade. Actually, Pinterest can provide a powerful marketing boost to your business, whether or not you actually sell products or services.
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