How to Market Banking to Gen Y

how to market banking to gen y

On July 2010, Bloomberg Businessweek reported that “Gen Y lacks confidence about making financial decisions”. Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. As an example, Bloomberg Businessweek cites that… Continue Reading

How to Market to Millennials

how to market to millennials

[This is a guest contribution by Josip Petrusa of It’s Josip not] The Millennials (or Generation-Y) demographic have proved to be an interesting group that we’ve tried to reach. I’m sure we’ve all read and even seen how different… Continue Reading