William Darrell “Billy” Mays, Jr. was a TV direct response advertisement salesperson most notable for promoting OxiClean, Orange Glo, and other cleaning, home based, and maintenance products.
His distinctive beard and impassioned sales pitches made him a recognized television presence all around North America.
Billy Mays understood that nothing convinces a customer to buy a product than actual demonstrations of the product.
Video demonstrations are a savvy strategy for online retailers and wholesalers (e.g. bulk material handling) because the number of online video viewed has been steadily growing, as reported by eMarketer, and has a high click-through rate when compared to its alternatives.
At the end of February 2009, Facebook launched Pages as a way to allow businesses and brands to strengthen their online image on Facebook and increase the potential interaction with Facebook users.
Screenshot of the editing view of a Facebook Page
A Facebook Page looks very much like a regular Facebook Profile and there are several organizations and business that have one.
The difference between a regular Facebook profile and a Facebook Page is that instead of becoming a friend of a brand/organization/company, you become a fan. A well-thought feature is that brand/organization/company CANNOT add friends. This is a great practice of permission marketing because it forces users to really think whether they want to become a “fan” or not of a brand/organization/company. Therefore, the “fan” gives permission to the brand/organization/company to contact him or her, making communications personal, relevant and anticipated (the 3 pillars of permission marketing).
This is all fine, but why is the title of this post called “How to target your audience using Facebook Pages”? The answer is: Facebook Pages gives you key insights into the gender and age range of your fans. Yes, there are other nice features like number of pageviews, comments, video views and more, but the key insight is gender and age. Below is a screenshot of Facebook Pages Insight:
Having the age range and gender of your bulk of fans will allow you to tweak your Facebook Advertising campaign.
Thank you for your time and best of luck in your permission marketing campaigns!
William Darrell “Billy” Mays, Jr. was a TV direct response advertisement salesperson most notable for promoting OxiClean, Orange Glo, and other cleaning, home based, and maintenance products.
Thank you for your time and best of luck in your permission marketing campaigns!