You could have the best product in the world but if no one is looking at it, what’s the point? This is a reality that you have to face if you want to make it as a business entrepreneur. Between brainstorming the product and actually creating it, it’s easy to forget that you actually need eyes on your product to sell it.
A lot of “marketing gurus” like to talk about the value of a press release, but is your new product really a hot news item? If you’re honest with yourself, the answer is most likely “no.” Not to worry! You can still drive traffic to your product with a small budget of time and money.
Continue reading “Who’s Looking at Your Product Page?”
To help you create product pages that empower shoppers to make the right decision and head to checkout, Adobe is offering a great guide authored by the etailing group. This paper will help you optimize your product page strategy, guiding you on numerous tactics, including:
- Maximizing imagery to sell your products
- From minimalist to information-rich product pages, deciding which approach is right for you
- Differentiating, interactive tools you can deploy to help shoppers truly visualize or customize your products
This guide includes examples from Victoria Secret’s, Macy’s, Under Armour, Office Depot and more.
Download Perfecting the Product Page [PDF].