Webinars serve multiple purposes. In business, webinars can be a valuable tool for solidifying relationships with your clients. Depending on its content, you may even consider hosting a webinar-for-profit. However, even the best content won’t make up for bad hosting.
Even though the audience enjoys the benefit of not spending time and money to travel to a central location, they are still spending time to attend the webinar. If they feel the webinar isn’t worth their time, especially if they paid a registration fee, then they aren’t likely to sign up to attend future events. And if they aren’t planning to attend future events, they probably aren’t going to recommend them to other people either.
Below is a list of practices to help you successfully host your own webinar. Along with advice from friends and associates, these are things that I’ve learned through trial and error when hosting webinars. Some of the items I was able to correct after the first time, but a couple of them took a few attempts before learning what worked best for both my audience and I.