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Depending on your time zone, keeping up with all of the matches from the World Cup can be a daunting task.

Several companies have taken notice of this task and have come up with a series of good solutions for how to stay on top of games from the World Cup 2010.

Let’s take a look at the latest efforts from Microsoft, Yahoo! and Google.

I have selected these 3 companies because they are very good examples of the current trend of moving away past from Seth Godin’s permission marketing, and providing not only non-intrusive marketing but also ‘marketing with meaning’ and marketing that makes a repetitive user’s task easier.

Continue reading “3 Examples of World Cup Marketing with Meaning”

Fútbol.

Futebol.

Football.

No matter what you call it: The biggest sports event in the world (besides the Olympics) is finally here.

The 2010 FIFA World Cup will be the 19th FIFA World Cup, the premier international football tournament. It is scheduled to take place between 11 June and 11 July 2010 in South Africa. The 2010 FIFA World Cup will be the culmination of a qualification process that began in August 2007 and involved 204 of the 208 FIFA national teams. As such, it matches the 2008 Summer Olympics as the sports event with the most competing nations. This will be the first time that the tournament has been hosted by an African nation, after South Africa beat Morocco and Egypt in an all-African bidding process.

What are the implications of the 2010 FIFA World Cup for online marketers?

Continue reading “World Cup 2010 Starts June 11th”