Get Your Content Under Control

content is kingInternet marketing statistics are sobering stuff. I mean really sobering.

Did you know anywhere up to 80% of your potential customers will be using the information they get from the web to decide whether or not they do business with you?

To most consumers that doesn’t extend past typing your name into a search engine and glancing over the first five to ten things that pop up – what will they see?

Go ahead and see for yourself.

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Give Energy to Your Blog Post Titles

energy mafia wars Good bloggers write all of their post titles with high energy rates because they want their readers to engage with their content. If you don’t craft a title with a positive, friendly and authoritative attitude, your article will appear bland (a.k.a boring) to potential readers.

Here are some good tips to give energy to your blog post titles.

Relate to Your Readers

When drafting a title, develop it based on something that your readers can relate to. Even better, make the post about something that involves them directly and write it in such a way that is worth the effort of clicking and reading.  While “clicking-and-reading” might appear as a simple task, remember that you’re competing with an infinity of sources of information, so you if you’re able to click with your readers, they will click on your article.

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Blogging: The Small Business Way

business blogging

Blogging has different meanings for different people. It would only be logical that entrepreneurs who use blogs as a marketing tool should likewise utilize it specifically to market goods and services. It is crucial for local businesses to maintain a blog in order for them to be competitive. However, having a blog does not mean that a business will instantly reap the rewards. However, a business blog’s inability to produce positive results is often due to entrepreneurs not knowing how to blog the correct way.

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Amazon Associates gives Hawaii the boot!

Yesterday I received an e-mail from the Amazon Associates Program informing me that my Associates account has been closed as of June 30, 2009. Here’s the e-mail itself:

Despite efforts from Hawaiian Amazon Associates throughout April 2009 and May 2009, Amazon decided to pull the plug on the Hawaiian [...]

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