Blogging has different meanings for different people. It would only be logical that entrepreneurs who use blogs as a marketing tool should likewise utilize it specifically to market goods and services. It is crucial for local businesses to maintain a blog in order for them to be competitive. However, having a blog does not mean that a business will instantly reap the rewards. However, a business blog’s inability to produce positive results is often due to entrepreneurs not knowing how to blog the correct way.
If Content is King, New Content is Emperor
Any person blogging to promote a business should focus on three things: fresh content, new readers and establishing your business as an authority in the field that it represents. Fresh content is crucial. Because you want your readers to know that your business is still existing and still ready to serve customers, you need to publish content as often as you can. Post updates on your services or products and create posts about special deals your business is currently offering. The important thing is that you let your readers know that your business is alive and well. An outdated business blog might send an impression to the customer that you’re no longer in business.
Making sure that your business blog has a growing number of followers and establishing the reputation of your blog can be trickier. However, it is possible for an entrepreneur to achieve these two goals using one two-pronged solution.
A Two-Pronged Solution
The first prong is to provide informative content. In order for you to establish your business and yourself as an expert you need to convince your readers that you know what you’re saying. This can only be done if you post newsworthy and educative content. Once you’ve established your business blog as an authority, you’ll have other blogs and websites link to you which will increase your site’s traffic which means more readers.
Your blog would be very boring if nobody posted comments and if it were only you doing all the talking. Your blog, in order for it to be considered an authority and so that it can entice more readers, should encourage interaction among its readers. This can easily be done by providing a call to action with each post. This can come in the form of a simple question. The main point is that a lively discussion on your business blog is tantamount to your local business’ trustworthiness and more people will want to do business with you.
Chris Marentis writes from experience about lead generation, closing the sale and leveraging social media. He is the founder and CEO for a local internet marketing company Surefire Social, a resource for local search marketing.