4 Benefits of Internet Fax

internet fax

Internet Fax (or “efax”) is a general term which refers to sending a document facsimile using the Internet, rather than using only phone networks (traditional faxing) with a fax machine. While the idea of setting up a fax number may appear to some a bit outdated given the popularity of email, there are 4 key benefits to consider.

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LinkedIn Releases New Share Button

In response to the many options for sharing content online such as Twitter and Facebook, on November 30, 2010 LinkedIn released its new share button.

linkedin share button
Photo Credit: LinkedIn

Why should you share content on LinkedIn?

According to LinkedIn (as of 11/30/10),  because LinkedIn has:

  • 85 million word wide users,
  • 7.9 million business decision makers,
  • 4.2 million corporate executives, and
  • 1.3 million small business owners.

Here’s a breakdown of the top sharers on LinkedIn by title and by industry:

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Visitors and Readers: Which Are Which and How Do You Please Them?

content skimmers vs deep readersIf you have a blog you may assume that anyone who comes is a reader of your site. But that is a common misconception, and only some of those who come to your blog will be readers, and the rest will be visitors. You may wonder if there is really a difference, but there is and the distinction is an important one. It will give you the data you need to start planning posts based on your most important demographic.

So, what is the difference? A visitor is someone who comes to your site looking for some specific information or item. They have been on a search engine and directed from there, or from some kind of third party affiliate that has listed your link. They are wanting something directly, and if you don’t have what they are looking for they will move on without a second thought. Chances are they will never fully search your site, and will never come back. They help to push up your daily statistics, but they are not who you need to focus on.

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4 Steps to Ask Your Customers to Switch to Paperless Billing

att logoThis blog is well known for criticizing the folks at AT&T for their coverage problems for the iPhone. However, this time I’m going to write about AT&T in a better light.

Here’s the situation:

at&t paperless billing

AT&T (as thousands of retailers in the U.S.) tries to convince its customers to switch to paperless billing. AT&T summarizes the benefits of paperless billing with the tagline: “Save time, money, and trees”.

Often, customers fail to make the switch to paperless billing because while it is easy to save how paperless billing saves tree, they cannot see exactly how this saves both time and money.

On November 18, 2010 I received an email from AT&T that effectively shows how customers can save both time and money with paperless billing in 3 simple steps.

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Why Online Banking on Mobiles Will Soar

Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. This trend is welcomed not only by consumers who like the convenience of anytime banking, but also by financial institutions that like to streamline operations and cut down costs.

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. opening an online savings account).

mobile financial services penetration among us mobile phone users

There are many critics that point out that will not happen. According to a survey commissioned by identity protection services firm Kindsight, nearly two-thirds of respondents worried that banking, credit card or other personal info could be stolen from their computers. Bloomberg Businessweek joins the pack of critics with a July 2010 report claiming that “Gen Y lacks confidence about making financial decisions”. As an example, Bloomberg Businessweek cites that fewer than 4,000 Facebook users have clicked the “like” button for Fidelity’s Page and about 9,000 have done so for Vanguard’s. Meanwhile 4.2 million people say they like Apple iTunes on Facebook. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. The WholeFoods Twitter account has 1.8 million followers.

What Bloomberg Businessweek and other critics fail to understand is that social media activity is not a proper way to measure whether members of Generation X and Y are accessing their bank accounts mostly online. You need to look at the bigger picture, which is formed mainly by 2 factors: 1) preferred banking method of Generation X and Generation Y, and 2) activities least likely to give up for a week by Generation X and Y.

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How Conference Calling Helps Your Business

conference calling skype
Photo Credit: Skype

Conference calling can be beneficial to your business instead of a face to face meeting for several reasons. The most obvious reasons are savings in time and money which are often the main costs when organizing and arranging face to face meetings. Meetings may not be attended, they may be deferred for months in advance or they may not even be scheduled. Travel costs are incurred, as are the external venue costs including the costs and availability of hotel accommodation, subsistence allowance, refreshments at conference and the conferencing facilities themselves.

Conference calling works by allowing your clients or employees who are spatially and temporally dislocated from the conference venue to take part in the meeting or other event, such as a presentation, via the telephone. Businesses operate at both the local and global level and for large businesses operations are essentially global in focus and scale with clients and employees located around the world in continents within different time zones. As conference calling can allow international dial-in at an agreed time, this allows the potential for meetings to be held at any given time with a large amount of callers communicating simultaneously. Conference calling reduces the need for employees or clients to travel to meetings, resulting in savings in money and time for them and your business.

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