Are Twitter Followers Better Than Facebook Fans?

facebook vs twitterThis is a common question that online marketers ask themselves everyday.

Online marketers are always experimenting on how to deliver the most effective messages across Twitter and Facebook. They are seeking to understand what causes their opt-in recipients to connect better with their brands.

Some argue that Twitter followers have the highest conversion rate.

Others claim that Facebook fans are the most likely to make a purchase.

Another group even claims that we should forget these 2 groups and stick with good-old-traditional opt-in email recipients.

Let’s take a look at what group:

1. will be more likely to make a purchase

2. will be more likely to recommend a brand.

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Worldwide Use of Twitter Stats

What is Twitter?

Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.

The use of Twitter’s application programming interface for sending and receiving text messages by other applicationsĀ  such as Tweetie often eclipses direct use of Twitter.

Since its creation in 2006 by Jack Dorsey, Twitter has gained notability and popularity worldwide.

Here are some stats on the use of Twitter worldwide and the implications of these stats to Twitter’s future.

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