Category: Business & Marketing

Texting: The Better Option to Communicate [Infographic]

Since more and more consumers opt to not sign up for a landline telephone service, a lot of companies are turning to cold calling customer’s cell phones. Unfortunately, this practice is not only annoying to customers, but also inefficient for staff.

First, it is annoying for customers because it is an unsolicited call and if you insist in calling over and over people, the person receiving the calls is going to be completely turned off by your brand or company the moment that they find out who has been calling them all the time. Also, it is annoying for customers because new technologies, such as robocalls that redirect the call to a live person if somebody picks up, appear unprofessional and project an image of sleazy sales person.

Second, it is inefficient for staff because of several reasons. For example, most calling platforms block the phone number so the person receiving the call is very reticent of answering a call from a blocked number. On top of that, calling platforms hang up after a certain number rings so there the caller cannot even leave a voicemail. This reinforces the vicious circle described previously.

There is a better option: texting. Only 1 in 50 text messages goes unread, that’s a great response rate. Much better than even email, where about 10 in 50 company emails sent to consumers go unread. Televox has put together a great infographic to provide some statistics and facts on this rising consumer trend.

Client Communication Infographic
Presented By TeleVox

The App Aided College Student [Infographic]

Smartphones are not a fad; it is a reality that they are here to stay.

If you’re still not convinced, consider this: 63.2% of Millenials accessed the Internet from mobile devices in 2012.

As Millenials use the mobile Web and smartphones more and more, it is not a surprise that advances in technology are revolutionizing the college campus. Libraries are more like study halls, instead of being places to find information. Because of this, the university will continue to be an environment that cultivates innovation.

From Massive Open Online Courses [MOOCs] that make online education more accessible at a lower cost, to online forums and social media channels that provide an unfiltered view of information; the app-aided college student is on the rise. Students no longer need to buy a long list of books for every class because they have access to all that information (and even more!) through a single smartphone. They are connected virtually all the time, if not through their smartphones, then through a broadband connection at a coffee shop or at home.

This infographic from the Campbellsville University Graduate & Professional Studies provides a breakdown of how technology is revolutionizing student learning at the college level.

The App-Aided College Student | Campbellsville U Infographic
Presented By Campbellsville University Graduate & Professional Studies

How Nano-Coatings Began and Where They Are Headed

Everyone knows someone who has dropped their phone into a toilet, if they haven’t done it themselves. The problem is that electronics are not water proof. They may be resistant to water in small dosages, but after being submerged in water, or dumped on by any other liquid, these electronics are destroyed beyond repair.

The good news is that new nano-coating technology could prevent the damage that is inevitable from electronics being submerged in water. The coating is simply sprayed onto any solid surface, which will then repel almost any type of liquid.

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How the MBA Degree Gives You An Advantage

mba advantage

In today’s global economy, there is an abundance of opportunities for talented business people. American entrepreneurs are exploring international markets that promise great growth and profits. A degree in business studies is respected all over the world. English is considered to be a universal language that is dominant in business, education, media and politics. Therefore, students often seek business degrees from universities that offer such studies in the English language.

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Website Registration And Beyond

website domain endings

The process of launching a successful website begins with the registration of a domain name.

It is important to realize that the domain industry is very competitive. A lot of keywords are already taken, forcing webmasters to come up with alternative names to specific words that were in mind. Generic keywords are very popular and therefore they are all registered.

Most domains that are available usually feature a combination of characters that do not make up any genetic terms or brand names. In fact, it would be a violation of trademark laws to register a domain using a famous person’s name or alias. Therefore, webmasters must be familiar with some intellectual property legalities and technicalities that govern the registration of websites.

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California Small Businesses Poised For Growth in 2014 [Infographic]

california small business
California Small Businesses Poised For Growth in 2014

Despite all the talk about businesses being affected by the policies from the current administration, California small businesses are poised for growth this 2014.

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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

rules digital marketing

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. After all—knowing that we need a website and a social media presence is old news. At the same time, though, the web moves fast. Just look at how often Google changes the rules and metrics for SEO! We thought—given some of the recent changes, that it might be nice to provide our readers with an overview of how to apply our “standard” skills in a way that incorporates the “newest” rules.

So! Without further ado, here are today’s top 6 rules of digital marketing.

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What Can a Transcription Service Do For Your Small Business?

transcription service

Today’s small business owners are savvier than ever; the most successful business owners have mastered the art of balancing when it comes to day-to-day operations. The decision to outsource certain aspects of the business can save owners an abundance of time and money.

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