Back in 2007, Tiger Woods was still the undisputed king of golf. MySpace ruled the social media roost, fending off a feisty underdog called Facebook that threatened to steal a share of its influence.
Things change quickly. Within half a decade, most social networkers have fully abandoned MySpace. And although Facebook looked like the impenetrable Tiger Woods of social media just a year ago, the chinks in its armor are beginning to show.
Continue reading “The Five-Year Marketing Plan: Looking Beyond Facebook”