For the most part, search experts use their powers for predictable reasons: helping their own or their clients’ site become more visible on search engines for targeted keywords. Over the past few years SEO has become necessary to keep up with the competition online and today is a multi-billion industry. But an Atlanta-based SEO volunteer group has been using their powers for other reasons altogether — reasons that are both more personal and more political.
In Atlanta, a group of SEO volunteers have been using search engine optimization tactics to wage a “Google war” against Georgia’s Republican candidate for governor, Nathan Deal. The effects of the campaign have been hard to ignore: Every time a user types “Nathan Deal” into Google, the search engine instantly suggests “Nathan Deal ethics”. Try it yourself!