The Rise Of Hispanics On Social Media

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Businesses have been turning to social media to connect with their consumers in a new and exciting way. More than ever before, companies can interact with their loyal followers and attract new ones by striking up conversations, tapping into their wants and needs, and portraying their products and services through social channels that can reach millions. While the Hispanic community has been included in those marketing campaigns, few have been directed right at them. However, businesses are starting to take notice that Latinos are no longer a minority consumer group. Their $1.2 trillion market is nothing to be sneezed at. In fact, it should be catered to.

Furthermore, Latinos are taking over social media in a big way. They predominantly use platforms like Facebook and Twitter, and they often do so from their smartphones. The Hispanic community is already a marketing force to be dealt with. But many businesses are unsure of how. But the question shouldn’t be, “What can we give the Hispanic community that they don’t already have?” Businesses and marketers should be asking, “What does the Hispanic community already have that we can build on?” And the answer is in the question: community.

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HootSuite Talks to Spanish Speaking Community

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On April 21, 2011 there are several websites down. Among the affected are  HootSuite, Reddit, Foursquare and Quora. The problems appear to be caused by an issue affecting the Amazon Web Services. The company claims that are working to resolve the problem. Amazon Elastic Compute Cloud, Amazon Relational Database Service and Amazon Elastic Beanstalk also appear to be experiencing problems. The issues were all visible on 4/21/2011 at Amazon’s AWS Service Health Dashboard.

While critics may be quick to point the drawbacks of cloud computing, it is important to keep a cool head and keep a full picture of cloud computing: benefits and drawbacks. Organizations that really heavily on cloud computing need to have an appropriate plan of action to tackle downtime problems.

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