how to target your audience

There was a great response to the article on how to attract fashionistas online and even Avinash Kaushik, Google Analytics Evangelist, stopped by to comment on it.

Let’s recap on the conclusions from the original article:

Unannounced sound of a client testimonial with a tiny close option is a major way to scare fashionistas away from your web site.
As long as the ads offer you the option to view them, blend in, and don’t interfere with your content viewing, then they are ok for fashionistas.
Make sure to offer a reward for your online survey and invest in making it look legit and professional, also keep your online survey short and to the point by avoiding too many personal questions.

The second conclusion is very relevant with the booming industry of widgets. For an overview of how widgets look and feel like, take a look at the guys of Sprout.

To provide a better insight on the world of widgets and unobtrusive ads in the online fashion industry, I was contacted by Poonam, a Product Manager at Harbinger Group. Poonam looks after Raptivity Web Expert software to make websites interactive without programming. She holds a Bachelors degree in Computer Engineering and is an active blogger.

Continue reading “How to Attract Fashionistas Online Pt. 2”

Welcome back!

Back in January 2009, I ran a post about Facebook Ads because I believe this is a great online marketing tool. This post was titled “How to target your audience using Facebook Advertising” and it touched on how to get started with an online ad.

At the end of February 2009, Facebook launched Pages as a way to allow businesses and brands to strengthen their online image on Facebook and increase the potential interaction with Facebook users.

Screenshot of the editing view of a Facebook Page

A Facebook Page looks very much like a regular Facebook Profile and there are several organizations and business that have one.

For example, here’s the AT&T Facebook Page:

…and here’s the Facebook Page from my MBA school, the Shidler College of Business:

The difference between a regular Facebook profile and a Facebook Page is that instead of becoming a friend of a brand/organization/company, you become a fan. A well-thought feature is that brand/organization/company CANNOT add friends. This is a great practice of permission marketing because it forces users to really think whether they want to become a “fan” or not of a brand/organization/company. Therefore, the “fan” gives permission to the brand/organization/company to contact him or her, making communications personal, relevant and anticipated (the 3 pillars of permission marketing).

This is all fine, but why is the title of this post called “How to target your audience using Facebook Pages”? The answer is: Facebook Pages gives you key insights into the gender and age range of your fans. Yes, there are other nice features like number of pageviews, comments, video views and more, but the key insight is gender and age. Below is a screenshot of Facebook Pages Insight:

Having the age range and gender of your bulk of fans will allow you to tweak your Facebook Advertising campaign.

Thank you for your time and best of luck in your permission marketing campaigns!