[This is a guest post from Naoshi Yamauchi. Follow him at @Yamalytics.]
What this post is about
Example of using Google Analytics Track Event to get a deeper look at which buttons are generating the most impact.
I recently created a site www.naoshiyamauchi.com to share my thoughts on online marketing analytics. In July, 50% of my visits came from Twiter. 41% specifically from the ones I tweeted out. How do I know this? By tagging all the tweets I send out with Google Analytics tracking code, I can differentiate my own efforts from other traffic sources.
So let’s note that Twitter is the main driver of traffic to my site. It’s clearly working better than the other channels so far, so if my goal is to generate more traffic I should focus on getting more followers. I had a Twitter button on the sidebar, so at least that’s a start.