As an online marketer I get contacted on a daily basis by potential clients from around the world. A common denominator among them is that they are looking for a quick solution to an urgent problem:
- For two years we have been running an email newsletter. Four months ago we started noticing that our subscribers are dropping out like flies. Can you buy us a couple email lists?
- We rank well in our desired keywords on Google. We receive about 30% of our traffic from mobile phones, however they quickly bounce off our site. Can you creates us a mobile online media plan to increase our mobile traffic?
The answer to all of these questions is: “Yes, I can.” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. Chris, Kilbourn, Founder and CEO of Utah-based Tofu Marketing, explains it well: “You’ll never hear us throw around the term ‘traffic’ as though it is the be-all and end-all of Internet marketing. Instead, we are an online marketing agency that focuses on sending qualified leads to your website.” He adds: “We understand that 10 qualified leads are worth more to you than 10,000 or even 10,000,000 totally unqualified visitors.”
The two scenarios are asking for “unhealthy” solutions: quick fixes that will do a lot of harm in the future. In this article let’s discuss about how to develop healthier Internet marketing strategies for each one.
Continue reading “The Importance of Healthy Internet Marketing Strategies”
[Elysabeth Teeko likes to dabble in all kinds of blogging. She especially loves to stalk new tech and internet marketing news, as well as study interior decorating and other home-esque subjects. You can find her on twitter;