Email marketing is seeing a bit of a resurgence lately. An effective email marketing campaign can create lucrative results when used properly. Whether selling a product, strengthening a relationship, or increasing brand awareness, the email inbox is a still a powerful platform to connect with consumers.
As mentioned in the previous post The (Forgotten) Power of Email, there are four powerful reasons why email is still effective. However, as convincing as those four reasons are….you might want to just dip your toes into the water as opposed to diving headfirst into the email game.
The best way to do that is get acquainted with the various email marketing providers to see which one will be the best fit for your needs. If this is your first time implementing an email campaign, starting off light and simple will be much less intimidating and easier to maintain consistency. That’s why we put together a list of 4 email marketing providers that cater to simplicity and are inexpensive with starter options.