E-marketers are now more aware than ever of the difference that a good online reputation can make. To create and manage your web reputation, you need to get involved in digital spaces, communicating with existing and potential customers and, just as importantly, listening to what people say about your products or services.
English is not Enough
For businesses hoping to expand into markets overseas, naturally, you’d also want to manage that precious online reputation in languages other than English to claim your stake in foreign-language online spaces and garner feedback about your brand. After all, only one in almost five of all internet users is a native English speaker, so if you’re only communicating in English, you’re missing out on a large market.
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