If you are trying to decide whether to work with a PPC management company, you are probably preoccupied with one major factor: cost. PPC management fees vary greatly, however, and depend on a variety of factors. Obviously, if you launch your campaign without the expertise of a PPC management company, there will not be an additional fee for services, and, with that, your choice may seem obvious. If you are truly serious about the success of your PPC ads and are looking for significant results, however, a professionally developed and maintained PPC campaign is about more than just your initial spend.
What exactly can you expect for your money?