5 Conversion Rate Mistakes Designers Often Make

conversion rate mistakes

When you hire a web designer to design a website for your company, they have a lot to think about. They must create a design that looks good, stands out, and is functional. They have to make sure that the colors look great together. They have to make sure that the design they’ve created for you properly represents your company. They have to make sure that the text is easy to read, and that they have incorporated your logo properly into the design of your site. And they have to make sure that they are doing everything in their power to help your site convert.

Whether you realize it or not, but the design of your web page can really help, or harm your conversion rates. If you are hiring an inexperienced web designer, they may not take things that will affect conversion rates into consideration. They only think about what looks good (which is very important), but taking no thought as to what will also function well, and increase your conversion rates (which is also very, very important).

Here are 5 mistakes that many designers make when it comes to designing for conversion rates:

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What is Conversion Rate Optimization?

conversion rateEvery online business watches certain statistics about its website like a hawk. A website is designed to facilitate transactions, whether they involve purchasing products from the site itself or being redirected to another site. These transactions are a measurable variable that can be studied statistically. Each transaction represents a successful transition from visitor to customer. This transition is known as a “conversion.” Every conversion can be tallied and measured against the total number of visitors. The number of customers divided by the number of visitors yields a percentage that is called the conversion rate.

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Turning Visitors into Customers: How to Persuade People to Submit Their Contact Details

boost conversion rateAn online business will not make a sale every time a visitor lands on their website. Should they just accept that and allow the visitor to leave, hoping that they may return at a later date and make a purchase? No. The business should be doing everything they can to persuade every visitor to submit contact details.

Why Are Contact Details Important?

A visitor that leaves a site without purchasing may return at a later date – or so the business hopes. There is no guarantee that this will occur and leaving things to chance is not good business strategy.

Persuading a visitor to leave contact details now, allows the business to treat the visitor as a potential sales target, almost as they had already made a sale and may be interested in future purchases.

Leaving contact details shows a mild interest. The visitor has stated that they wish to be contacted – this is a golden opportunity to gain their trust and gently persuade them to become a paying customer. Contact details provide a source for the business to keep customers up-to-date with new products and promotions.

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