Business & Marketing – Page 14

The Fallacy of Ever-Growing Online Sales

In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer. In the same report, eMarketer indicates that sales in North America grew 13.9% to a world-leading $364.66 billion in 2012, as more consumers are spending their dollars online. It is expected that this figure increases by 12.2% to $409.05 billion this 2013. If you are an online retailer, these are very exciting news.

Given this exciting outlook for online sellers, they would be tempted to think that in order to increase their sales, all that they need to do is to attract more people to their sites. While this is one part of the equation, it is not all of it.

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5 Apps To Enhance Your Brand

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013.

With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Here are some innovative apps that can legitimately increase a company’s brand presence as well as sales.

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How To Run A Successful Bilingual Blog

Blogs have become a staple for just about every business, every entrepreneur, and every brand out there. In fact, blogs have become so popular that it can make standing out from the crowd difficult. But with a unique angle, you might be able to give your company’s blog a fighting chance. A bilingual blog, for instance, can expand your readership, attract new consumers, and raise your website’s ranking. The following tips offer ideas on how to run a successful bilingual blog.

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Professional Video Conferencing – 8 Tips For Beginners

If you are new to video conferences, you may be hesitant to use them as a communication tool. Professional video conferencing can work in a lot of different scenarios, however, and learning how to run a great conference is pretty easy, even if you know next to nothing about giving presentations. You can run a cross-country meeting, counsel a patient, or even teach a course through professional video conferencing.

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How to Get Your MyLife Refund

Back in September 2012, I wrote a review of Mylife.com. To recap MyLife.com (formerly Reunion.com) is a social network service founded in 2002, which claims to help members find and keep in touch with friends, relatives and lost loves. Their main strength was the acquisition of extensive alumni network data gathering companies.

Getting Your MyLife Refund

This people search engine is experiencing some customer service blues due its auto-renewal billing feature. According to the company, this feature is intended to guarantee that paid and premium subscription members receive uninterrupted service. Unfortunately, there needs to be a better job of communicating this to the customers.

Here is how to get your MyLife Refund:

1. Call MyLife.com customer care reps at calling (888) 704-1900 Monday through Friday from 6am to 9pm PST and Saturday through Sunday from 6am to 6pm PST.

2. The rep will verify your identity. Indicate that you want to cancel your membership. You will retain access to membership services until the end of your subscription term.

3. Paypal users: You also need to cancel your Paypal scheduled payments. You can do this logging in to your Paypal account, emailing them, or by calling Paypal’s customer service at (888) 221-1161 4am to 10 pm PST Monday through Friday or 6am to 8pm PST Saturday and Sunday. If you decide to call, make sure to get a one-time passcode through their portal for faster service.

How to Make Email Newsletters Better

This is the screenshot of my email newsletters signup form at my blog.

I’ve been blogging since 2008 and it has always been there.

Right-hand side. Around the middle of the page, on every page of the site.

Today I wanted to share what I have learned on how to make email newsletters better.

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Diversify Your Blog with Video Blogging

There are many reasons why bloggers may decide to incorporate video blogging onto their site. Sometimes it is out of a desire for diversity, since both the reader and the writer may get bored of large amounts of text. Sometimes it is because the blogger has something that they’d rather say – or show – with verbal rather than written words. And sometimes the blogger is just lazy (or in a hurry) and would rather talk their thoughts than write them down.

Whatever your reason may be for incorporating video blogging, it is important to plan out your strategy beforehand rather than simply jumping right in. Making a change to your blog is like making an investment. Here are some things to keep in mind:

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4 Technology Conferences to Create Your Traveling Schedule for 2013

With 2012 serving up the latest and greatest technology, from smartphones to industrial solar arrays, this year is only going to get bigger, better, and more exciting! Whether your interest is in the world of gadgets, or strictly corporate technology, the many upcoming tech conferences give each of us the opportunity to be better at everything that we do for both work and play.

Whether you work in an industry where technology plays a major role, or you simply like keeping up on what the wonders of scientific endeavor have whipped up for us this year, get ready to hit the road all year long with these four technology conferences (and also these four conferences on social media) to create your traveling schedule for 2013:

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The Next Step in 3D Printing: Printing Yourself

credit: Tony Buser

Recent years have brought major advancements in 3D printing technology. As investors and industry giants like Epson, Objet, and HP continue to pour money into R&D, it seems exciting innovations are made almost daily. Already 3D printers are capable of producing spare parts for soldiers on the battlefield, sophisticated aeronautical mechanisms, advanced prosthetics, and even cardiac patches. They can manufacture objects in a wide range of materials and allow engineers to explore design possibilities that are impossible by traditional means. But not all the applications for 3D printing technology are ultra high-tech. It is also being used for a wide variety of whimsical purposes, one of which puts a whole new spin on the traditional photobooth.

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How Students Use Smartphones [Infographic]

Since college students are becoming more and more reliant on their smartphones, it is important to take a look at how students use their smarthpones in their daily workflow. Here is an infographic on how students uses smartphones.

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