On paper, Yelp.com seems like a great idea. Consumers can log in to provide feedback about different restaurants, hotels, or other small businesses they have visited. They can offer small business owners either words of praise, or of constructive criticism; and, they can ensure that other, like-minded consumers benefit from their own experience.
Category: Business & Marketing
How to Maximize Profits as a Small Business
As a small business, there are ways that you can consciously maximize profits in order to reach your business’s greatest success and highest potential. When you are conscious of spending habits, you can reach the same soaring success entrepreneurs like Charles Phillips, Oracle leader have reached in the platform of business relations.
Taking active steps to increase the profitability of your company involves analyzing the data that you already have and making good choices based on this information. Here are some of the ways that you can maximize profits as a small business.
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Tips to Get More Advertisers For Your Website
Direct advertising sales can be a huge opportunity for established websites to increase their revenue. Direct advertising is great for bloggers and smaller websites because you are not required to deal with an intermediary – you keep every cent you make.
Think about it this way. If you sell a banner through an ad network and that banner is worth $40 per month, you will get less than its true value because the ad network has to take their cut. If there are people willing to pay $40 for ad space why should you sell it for less? There is no reason why you’d have to share the profits with a middleman, that is, if you can find advertisers on your own.
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5 Basic Rules of Promoting Amazon Affiliate Products Successfully
The biggest advantage of Amazon affiliate program is that you can choose whatever products you want to promote, in whatever niche you can imagine. Do you want to promote golf products? Do you want to promote weight loss products? Do you want to promote gadgets? You can do it all, since Amazon has a wide selection of products to promote. Whatever products you want to promote on Amazon.com, here are 5 basic rules of promoting Amazon affiliate products successfully.
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Interview with Carla Friday, Owner of DetailsMadeSimple.com
In July 2012, I was asked by Bloomberg Businessweek my opinion about the Twitter partnership with American Express to promote Twitter Ads to small businesses. Through this process I had the pleasure of meeting Carla Friday, Owner and Sr. Coordinator at Details Made Simple. She started advertising on Twitter in May 2012 and was pleased with the results she got. Here is my conversation with Carla on her company and her current marketing efforts.
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The Power of Location Based Ads in Mobile Technology
Location based advertising is a relatively new phenomenon that has started to grow by leaps and bounds with the emergence of the smartphone. As millions of people now use smartphones on a daily basis, marketers can take advantage of this fact, and serve them ads based on where they are. This has the potential to help advertisers make the most of their limited ad budgets, and reach people right where they are. While mobile advertising can be effective, the medium has some inherent challenges that companies have to deal with.
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Zoho CRM: A Strong Alternative to Salesforce
I was crowdsourcing for an alternative to Salesforce for a client relationship management (CRM) platform and I stumbled into these tweets:
We just migrated our CRM system from salesforce.com to zoho CRM. Annual cost for Salesforce was $1600. Cost for zoho is $300.
— Craig Donnelly (@craigdonnelly) May 13, 2010
Zoho CRM adds the ability to manage your email from within the application. Only CRM that I know has this featurehttp://bit.ly/crhDh
— Jeremy Floyd (@jfloyd) July 24, 2009
So, I dived into finding more about Zoho CRM.
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The Importance of Email Newsletters
On March 2012, Target Marketing revealed stats on customer acquisition topics of American business-to-business and business-to-customers marketing managers throughout 2011 and early 2012.
Despite the rise of social media, email topped the list with 86.3% of marketers planning to deploy this digital tactic. If you have a blog you can capitalize on this trend by leveraging you existing articles.
How to Build an Email List
After learning know how to select an email marketing provider, it is important to establish how you are going to build email lists for your campaigns.
From this eMarketer data from 2005 and 2008, you can see that people are comfortable with receiving emails that they have registered with. Even though they may not read it right away, they will still save those emails for review at a later time.
Hence, it is important to learn how to build an email list for your campaigns. Here are 4 ways how to do it.
4 Simple and Easy Email Marketing Providers
Email marketing is seeing a bit of a resurgence lately. An effective email marketing campaign can create lucrative results when used properly. Whether selling a product, strengthening a relationship, or increasing brand awareness, the email inbox is a still a powerful platform to connect with consumers.
As mentioned in the previous post The (Forgotten) Power of Email, there are four powerful reasons why email is still effective. However, as convincing as those four reasons are….you might want to just dip your toes into the water as opposed to diving headfirst into the email game.
The best way to do that is get acquainted with the various email marketing providers to see which one will be the best fit for your needs. If this is your first time implementing an email campaign, starting off light and simple will be much less intimidating and easier to maintain consistency. That’s why we put together a list of 4 email marketing providers that cater to simplicity and are inexpensive with starter options.
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