Business & Marketing – Page 18

5 Ways to Integrate Mobile Devices at Your Enterprise

Smartphones and tablets are in the hands of more consumers every day. The days of leaving your work at home are long gone, but these devices bring home and work together like never before. Wi-Fi functionality makes them capable of connecting to your corporate network, making employees ever so much more productive.

It’s tempting to simply disallow such connections for security reasons, but with so many users – or when the user in question is a C-level executive – saying “no” isn’t always an option. Here are a few ways to let folks connect at work without creating dozens of security holes.

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9 Tips for a Successful Webinar Event

Webinars serve multiple purposes. In business, webinars can be a valuable tool for solidifying relationships with your clients. Depending on its content, you may even consider hosting a webinar-for-profit. However, even the best content won’t make up for bad hosting.

Even though the audience enjoys the benefit of not spending time and money to travel to a central location, they are still spending time to attend the webinar. If they feel the webinar isn’t worth their time, especially if they paid a registration fee, then they aren’t likely to sign up to attend future events. And if they aren’t planning to attend future events, they probably aren’t going to recommend them to other people either.

Below is a list of practices to help you successfully host your own webinar. Along with advice from friends and associates, these are things that I’ve learned through trial and error when hosting webinars. Some of the items I was able to correct after the first time, but a couple of them took a few attempts before learning what worked best for both my audience and I.

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Overview of Twitter Ads [Prices, Screenshots, Terms]

Small businesses based in the United States now have the chance to take their Twitter marketing efforts to a new level. Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using Promoted Tweets and Promoted Accounts products.

Twitter partnered with American Express to make it easy for small business owners to advertise on Twitter. American Express Cardmembers and merchants based in the U.S. were invited to try this new advertising solution before anyone else, and American Express gave $100 in free advertising to the first 10,000 eligible businesses to sign up.

idaconcpts.com is one of those 10,000 and it just received its invitation on 05/21/12:

you're invited to twitter ads — You're invited to Twitter Ads email.

Here is an overview of Twitter Ads for small business owners.
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Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

Marketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising. PPC, however, can be a financial investment, and it can be an investment that doesn’t always pay off significantly. Why? PPC requires a lot of analysis and effort before it makes you any sort of profit. If you’re deciding whether PPC is right for you, keep reading.

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Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8

Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. A row of Windows 8-based tablets are to enter to the scene later this 2012. Microsoft has already previewed its ARM compatible Windows 8 and a dedicated app store called the Windows Store for it. Most analysts think that Windows 8 and Windows Store will haul up crucial threat to iOS and its App Store. Maybe, Google’s Android might not have overcome Apple iPad in number of products sold. But the open source firmware enjoys a clear edge over iPad in escalating popularity. But when it comes to Windows 8, iPad may be grounded on the fact that Microsoft’s firmware is more enterprise friendlier and innovative.

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Groupon’s SEC Troubles [Infographic]

With the SEC’s recent probe into Groupon, here is a closer look at Groupon’s troubled history. This infographic illustrates more simply the SEC’s problem with Groupon.

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8 Tips for Using QR Codes in Marketing

QR codes are a good way to get consumers involved, to keep them engaged and interested in what you have to offer.

Here are 8 tips for using QR codes in your marketing campaign.

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Concentrate on Your Business with Adwords Management

One of the main problems with running your own business is that entrepreneurs often become too much of a jack of all trades and master of none. We spend too much time trying to run everything ourselves and become quite inefficient. Instead of focusing on the core activity of our businesses, you know, the one that actually creates value and brings home the bills, we waste time in running other tasks. A perfect example is the management of your Google Adwords account.

An Internet Search is the New First Impression

Living in Hawaii has increased the importance of maintaining good relationships for me more than ever. While I was aware of how critical it is to follow the “golden rule” before arriving here, living on tight community has showed that in the end “everybody knows everybody”. No matter what you do, somebody is always watching. Locals call it the “coconut wireless”. The Internet has boosted this “coconut wireless” to the extreme.

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