Author: Damian Davila

Ideas and concepts from Damian Davila, Ecuatoriano thriving in Hawaii. Pro marketer and blogger. Find him at @idaconcpts on Twitter.

As Netflix Grows, Illegal File Sharing Stays Strong

netflix logoAccording to some estimates, Netflix Watch Instantly video streaming accounts for as much as 30 percent of total Internet traffic at peak hours of any given day. Even at 22 percent, Netflix’s traffic is more than any other single source, but number two on the list is BitTorrent at 21 percent, a strong indication that illegal file sharing is not going away anytime soon.

The hope of many who want to rid the world of peer-to-peer (P2P) file sharing in all its forms is that online video streaming services will make it unnecessary. After all, Netflix offers a ton of movies and TV shows for as little as $8 a month, far less than a cable subscription. But to truly cut the cable cord, you would need to add a Hulu subscription or also rent shows and movies from Amazon or iTunes. Add all of it up, and you will be paying quite a bit to watch all of the content you want.

But cost is just one of the reasons illegal file sharing is here to stay. Here are four others:

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Groupon by the Numbers

groupon

$750 million
Value of stock the company expects to sell in its IPO

$6 billion
Amount Google reportedly offered to pay for Groupon last year

$1.4 billion
Value placed on the company based on 2010 investments by venture capital firms

$30 billion
Maximum value of the company expected to be reflected in the IPO — surpassing Google’s value at its IPO

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Get Your Content Under Control

content is kingInternet marketing statistics are sobering stuff. I mean really sobering.

Did you know anywhere up to 80% of your potential customers will be using the information they get from the web to decide whether or not they do business with you?

To most consumers that doesn’t extend past typing your name into a search engine and glancing over the first five to ten things that pop up – what will they see?

Go ahead and see for yourself.

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Tech’s Wealthiest Founders [Infograph]

With LinkedIn’s current valuation of $8.16 billion dollars, the 5 LinkedIn founders would  rank No. 5, at $274 million each, it seems as though there will be other high-profile IPOs in the near future.

tech wealthiest

Click on the image below to see the full-size infographic!

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5 Steps To Email Marketing via @hawaiibusiness

Aloha readers of idaconcpts.com,

5 steps to email marketingMy blog is Hawaii based and I am proud to announce that I was interviewed by Hawaii Business Magazine on the topic of email marketing.

You can find an article on 5 Steps to Email Marketing at HawaiiBusiness.com. You can follow them on Twitter at @hawaiibusiness.

Mahalo for reading,

Damian Davila
Founder and CEO, idaconcpts.com

How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence

Aloha Readers of idaconcpts.com,

Here’s a great independent report from Forrester Analytics.

forrester research joseph

In this independent report, Forrester Research’s Joseph Stanhope  shows how marketers who use an online marketing suite are able to solve these challenges with a centralized data hub.

This independent report discusses:

  • The components of an online marketing suite
  • How to create a multichannel marketing strategy
  • The cost savings and ROI boost of centralized data

Download this Forrester report today to get an analysis of current vendors and technologies that can help you move toward a more efficient and integrated approach to multichannel marketing.

Download Now

How Can Linkedin Grow?

LinkedIn is at a tipping point.

linkedin ipo

(View more pictures from the bell ringing ceremony taken at the New York Stock Exchange, the day LNKD started trading – May 19, 2011.)

After becoming the first social network to go public on May 19, 2011, LinkedIn is now in the hot seat as finance pundits examine whether the company’s market valuation is realistic.  One major question that investors have about LinkedIn is: “How can Linkedin grow?

Here is a brief analyis.
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Discounted Tickets for BlogWorld & New Media Expo in NY (May 24-26, 2011)

** UPDATE 5/22/11: This Groupon has expired. **

Deal: Registration to 2011 BlogWorld & New Media Expo
Date: May 18-24, 2011
 Landing Page: http://bit.ly/BLOGWORLD

blogworld 2011 new york

This May 24-26, 2011, BlogWorld, a conference specifically for bloggers and social media specialists, will be taking place in New York. The speaker lineup looks great this year, it includes Gary Vaynerchuk, Chris Brogan, Wendy Piersall, Jennifer James and many more.

If you’re still not sure if you’re going to attend or not, this might help. Groupon is running a deal on BlogWorld passes:

  • For $187, you get a one-day expo-and-conference pass (a $375 value).
  • For $275, you get a two-day expo-and-conference pass plus party access (a $550 value).
  • For $647, you get a three-day full-access expo pass plus party access, full break-area access, and social-media-summit admission (a $1,295 value).

Deal: Registration to 2011 BlogWorld & New Media Expo
Date: May 18-24, 2011
 Landing Page: http://bit.ly/BLOGWORLD

Give Energy to Your Blog Post Titles

energy mafia wars Good bloggers write all of their post titles with high energy rates because they want their readers to engage with their content. If you don’t craft a title with a positive, friendly and authoritative attitude, your article will appear bland (a.k.a boring) to potential readers.

Here are some good tips to give energy to your blog post titles.

Relate to Your Readers

When drafting a title, develop it based on something that your readers can relate to. Even better, make the post about something that involves them directly and write it in such a way that is worth the effort of clicking and reading.  While “clicking-and-reading” might appear as a simple task, remember that you’re competing with an infinity of sources of information, so you if you’re able to click with your readers, they will click on your article.

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