Author: Damian Davila
Ideas and concepts from Damian Davila, Ecuatoriano thriving in Hawaii. Pro marketer and blogger. Find him at @idaconcpts on Twitter.
Upcoming Apple Products
These will change everything. Again. And Again.
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MultiTasking iPad
Where are my peanuts?
I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders” by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights.
Today I wanted to point out the important trend that consumers expect that every service category has more and more in common. Back in the 1970’s and 1980’s every service category had its own rules of engagement with its consumer:
- car dealers treated you one way,
- fast food treated you in its own fashion,
- airlines were airlines,
- and son on.
Continue reading “Where are my peanuts?”
How LinkedIn Does Email Marketing
Despite it appears that Facebook may be beating LinkedIn at the job seeking game, you can learn about how LinkedIn creates effective email calls to action.
During these tough economic times, as the U.S. Bureau of Labor Statistics reports that as of July 2010, the number of unemployed persons stands at 14.6 million and the unemployment rate, at 9.5%; LinkedIn created an effective (and well-timed!) email titled “Get hired faster: 1 month free Job Seeker Premium Account”.
Here’s how LinkedIn does it and what you can learn from it.
Bid on CDs on eBay Starting at $0.99
View the full list at idaconcpts eBay page.
Here’s the loot on eBay, clik on the artist to start bidding:
1. The Strokes – “First Impressions of Earth” (SOLD! 08/12/10)
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What’s Delaying the White iPhone 4
This is one of the main questions of many Mac-heads and technology analysts.
Apple previously scheduled the release of a white iPhone 4 for this summer 2010 through various promotional products but there has been a recent announcement from Apple HQ that the release has now been delayed until “later in 2010”.
Secretiveness among the Apple ranks is not anything new but the sudden delay is making some tech critics suspicious.
What could be the reasons in the delay of the white iPhone 4?
Here are 3 possible reasons.
What’s After the iPad
Apple Announces the New iPad
How to Find U.S. Online Casinos
The growth of the online casino industry is incredible.
Established in early 1996, this industry has evolved mainly into 2 categories: web-based and download-only casinos. casinos offer both interfaces. Some companies offer just one platform, while other companies offer both alternatives.
The explosive growth of online casinos around the world makes it very hard for users to find the best USA online casinos.
Here is an analysis of the difficulty of finding a good online casino in the United States.
How to Market Banking to Gen Y
On July 2010, Bloomberg Businessweek reported that “Gen Y lacks confidence about making financial decisions”. Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y.
As an example, Bloomberg Businessweek cites that fewer than 4,000 Facebook users have clicked the “like” button for Fidelity’s Page and about 9,000 have done so for Vanguard’s. Meanwhile 4.2 million people say they like Apple iTunes on Facebook. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. WholeFoods Twitter account has 1.8 million followers.
Let’s analyze this problem by first realizing that there is a big potential for investment companies to engage Gen Y online, then explaining why social media is not the appropriate media to target Gen Y with banking/investment offers. Last but not least, showing how to market banking/investment to Gen Y.