Business & Marketing – Page 27

Why Radio Is Still A Very Strong Marketing Technique

radio advertising

For several years radio has been the form of transferring news and marketing. When TV didn’t exist radio was the only resource used to listen to latest news and also was the only marketing technique which could reach the market within seconds.

And now Internet and TV have become a strong marketing technique for many years but are taking over the market? I don’t think so.

The figures below shows what the popular radio stations are in the UK and how many people listen to them:

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Email blasts – the right (and not annoying) way to do them

[Elysabeth Teeko likes to dabble in all kinds of blogging. She especially loves to stalk new tech and internet marketing news, as well as study interior decorating and other home-esque subjects. You can find her on twitter; @Elysateek.]

Email blasts- the right (and not annoying) way to do them

Email blasts, the epicenter of the direct electronic marketing world, are a popular tool that many businesses use. Because of the misuse of this tactic by a large number of companies, the approach has gained an unseemly reputation. Most people will simply discard emails that look like they originated from an email blast, and even the ones that are opened only rarely prompt the reader to act. So, how can you use the email blast technique correctly and effectively?

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3 Trust-Building Factors That Improve Sales and Boost Profits

One of the most important aspects an online business can learn is that in order to increase sales and conversions, a website will need to gain the trust of a visitor. There is an immense amount of competition for any consumer looking to purchase online and often what will separate one website from another will not be price – it will be trust.

But how does a website build trust?

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Google: The search party is not over

[This is a guest post by Zachary Zawarski, a Google Apps Consultant, in response to Fortune Magazine’s article Google: The search party is over.]

The author, Michael Copeland, makes several valid points in his article, which was primarily written to explain why Google’s stock has significantly trailed the Nasdaq and Apple. Although Google’s stock has been an underperformer, I strongly believe that the market has gotten this one wrong and that Google’s stock has its best days ahead of it. The topic of Google’s business model is something that is near and dear to my heart since I am both a Google shareholder and I started a business on the premise that Google Apps was going to be an extraordinary success.

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Bid on over 30 DVDs on eBay starting at $0.99

ebay logo

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Bid on over 20 DVDs on eBay starting at $0.99!

Check out the whole list below.

All transactions safely processed through eBay and Paypal.

Delivery available all throughout the USA.

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View the full list at idaconcpts eBay page.

Austin Powers: International Man of Mistery

Pirates of the Caribbean: Curse of the Black Pearl

Hostel

American Teen

house of flying daggers dvd

House of Flying Daggers (SOLD! 09/23/10)

Date Movie

Connie and Carla

terminator 3 rise of the machines dvd

Terminator 3: Rise of the Machines (SOLD! 09/13/10)

watchmen dvd

Watchmen (SOLD! 09/07/10)

charlie barttlet dvd

Charlie Barttlet (SOLD! 09/01/10)

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Where are my peanuts?

peanuts I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders” by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights.

Today I wanted to point out the important trend that consumers expect that every service category has more and more in common. Back in the 1970’s and 1980’s every service category had its own rules of engagement with its consumer:

car dealers treated you one way,
fast food treated you in its own fashion,
airlines were airlines,
and son on.

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Bid on CDs on eBay Starting at $0.99

ebay logo View the full list at idaconcpts eBay page.

Here’s the loot on eBay, clik on the artist to start bidding:

1. The Strokes – “First Impressions of Earth” (SOLD! 08/12/10)

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How to Find U.S. Online Casinos

The growth of the online casino industry is incredible.

Established in early 1996, this industry has evolved mainly into 2 categories: web-based and download-only casinos. casinos offer both interfaces. Some companies offer just one platform, while other companies offer both alternatives.

The explosive growth of online casinos around the world makes it very hard for users to find the best USA online casinos.

Here is an analysis of the difficulty of finding a good online casino in the United States.

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How to Market Banking to Gen Y

On July 2010, Bloomberg Businessweek reported that “Gen Y lacks confidence about making financial decisions”. Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y.

As an example, Bloomberg Businessweek cites that fewer than 4,000 Facebook users have clicked the “like” button for Fidelity’s Page and about 9,000 have done so for Vanguard’s. Meanwhile 4.2 million people say they like Apple iTunes on Facebook. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. WholeFoods Twitter account has 1.8 million followers.

Let’s analyze this problem by first realizing that there is a big potential for investment companies to engage Gen Y online, then explaining why social media is not the appropriate media to target Gen Y with banking/investment offers. Last but not least, showing how to market banking/investment to Gen Y.

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