Category: Social Media

3 Examples of Auto Insiders Using Viral Videos to Market Cars

Viral videos, in spite of hitting the ceiling for time trending, have remained relevant because they are irresistible. Thus, when they are anything less than scintillating, a public bored with quick-fix features will instantly click-away. Within the auto industry, there are three leaders who have made a mark for themselves amongst social media experts, both for viral ingenuity and panache.

1. As a prelude to the release of the Prius plural, Toyota unveiled a snapshot of the car in a viral video of world-renowned Brazilian skater Bob Burnquist doing his thing. Though the video only showed the cargo space of the new Prius, a brief glimpse of the hood, and a distant view of the body, fans went wild for the teaser, which was perfectly framed by the professional athlete.

In the past, Toyota has been a big success with videos like the Swagger Wagon and Small Talk.

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Facebook Shares Jump 80% in 3 Months at Private Auction

facebook stock ipoWhat is the hottest stock that is not-yet-available to the seasoned, diaper-clad online ‘toddler traders’ from the Ameritrade commercials? Unsurprisingly . . . Facebook.  The Palo Alto-based social networking giant is a privately held company, and its shares are not listed on the NASDAQ or the New York Stock Exchange alongside Google, Microsoft, Sun Microsystems, or any of the other publicly traded Silicon Valley behemoths – at least for now.

Yet there is a feverish private market for a piece of the action in the undisputed heavyweight champion of social media. “Facebook was most recently valued as being worth $35 billion after venture investor Accel Partners sold part of its stake in November,” wrote Nicholas Carlson of the San Francisco Examiner, on December 14. But that was before the latest private auction for 100,000 Facebook shares, held by SharesPost on December 16.

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LinkedIn Releases New Share Button

In response to the many options for sharing content online such as Twitter and Facebook, on November 30, 2010 LinkedIn released its new share button.

linkedin share button
Photo Credit: LinkedIn

Why should you share content on LinkedIn?

According to LinkedIn (as of 11/30/10),  because LinkedIn has:

  • 85 million word wide users,
  • 7.9 million business decision makers,
  • 4.2 million corporate executives, and
  • 1.3 million small business owners.

Here’s a breakdown of the top sharers on LinkedIn by title and by industry:

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