Ideas and Concepts from Damian Davila
When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. A common challenge for first-time-online-media buyers is to evaluate media with CPC rather than a conversion metric.
Get ready, because Google is getting personal.
The new launch of Google’s “Search Plus Your World” is the latest evolution in the Internet giant’s ever-expanding wave of algorithm restructuring in an effort to refine users’ search results, and unlike other frequent tweaks this change will be hard to miss.
Continue reading “Google Integrates Social and Search with “Search Plus Your World””
If you’ve read any SEO resource out there, the same thing crops up again and again: if you want results in search then you need to be engaged in a link building campaign. However, this “advice” typically falls a bit short. It falls short because it neglects to mention “how” to achieve this, at least in a practical way.
Let’s Start With Two Simple Points.
Continue reading “How To Launch and Maintain Successful Link Building”
Google HQ is constantly looking for ways to improve the quality of searches. While arriving late to the social media party, the search giant is finally showing signs of introducing user-generated into the search algorithms. There are several issues with ranking user-generated content through social media because it depends who is the original author, to what communities the author belongs to, and whether the author is an authority on the subject of the content.
The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine.
Here is a discussion of how Google+ could affect SEO.
When the topic of SEO (search engine optimization) is discussed many people automatically think about optimizing for Google and do not really think about Yahoo or Bing.
One of the main reasons for this is that Google does make up a vast amount of the total search traffic in the world while Yahoo and Bing’s percentages are much smaller, however there might be missed opportunities for many small and medium sized businesses by not devoting any time to the other search engines.
If you are trying to decide whether to work with a PPC management company, you are probably preoccupied with one major factor: cost. PPC management fees vary greatly, however, and depend on a variety of factors. Obviously, if you launch your campaign without the expertise of a PPC management company, there will not be an additional fee for services, and, with that, your choice may seem obvious. If you are truly serious about the success of your PPC ads and are looking for significant results, however, a professionally developed and maintained PPC campaign is about more than just your initial spend.
What exactly can you expect for your money?
Continue reading “What to Expect When Hiring a PPC Management Company”
Committing to a content management system (CMS) for your blog is a big decision. Given that WordPress hosts 59,914,568 as of 09/25/2011 and that over 301 million people view more than 2.5 billion pages each month on WordPress.com-hosted blogs (data from WordPress Stats), it is not a surprise that many users around the world have chosen WordPress as their CMS of choice.
However, a common question from both newbies and experienced bloggers is: should I continue to host my blog at WordPress.com or should I self-host it? Here is an analysis of key details that will guide your WordPress hosting decision.
Continue reading “WordPress Blog Hosting: WordPress.com or Self-Hosted?”
If you want to attract visitors to your site then there are a couple of ways of doing this. Among the most popular and effective ones are SEO and PPC.
Which one is better?
I have been thinking about this issue for a while and have come up with a few points to try and help me reach a final decision.
Let’s take a look.
We all know that some things go together better than others.
So what about search engine optimization and an attractive website? Common sense tells us that webmasters are divided into two groups; those who only want to sell things and those who just want to entertain the world and share something they are passionate about.
This is fine in theory but we all know that life is not so black and white.
Even if you are writing on a subject you care deeply about you still need to attract visitors as well as pay the bills. Equally, if you are an online business owner then that doesn’t automatically make you the modern day equivalent to an old mill boss who only wants results and doesn’t care how it is done.
You may have read a lot about search engine optimization techniques, but they weren’t enough to take your website to a high rank in Google. Why? It is because they are not entirely complete. SEO experts do not usually divulge all the techniques, but they mention only those that are common. The most common techniques that we often hear are content creation and backlink building. They may seem easy at first glance, but there are actually more to them.
Here are are 4 key factors on how you can get hold of a good position in Google: