Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. When you really want to get the word out, spreading that news across Facebook, Twitter, Pinterest, and Google+ are the go-to mediums.
But for those services to be effective, the ‘word’ has to be worth talking about. It’s important that everything you post to your feeds be relevant and engaging. With all that pressure to be interesting and spark conversations, it can seem overwhelming to utilize so many different platforms. Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide.
Continue reading “4 Tools to Streamline Your Social Media Outreach”
