Improving Online Credibility For Your Site

online credibilityWeb site development and online approaches are quickly becoming a central part of the way a company conducts business. Just a few years ago, there wasn’t much thought given to this, but as more sales and business is conducted through sites and online approaches, it’s becoming paramount to build a credible online brand. It’s important to rely on good hosting and a Vmware server, but you have to take reputation just as seriously. Credibility really matters when you’re trying to get someone to believe what they’re reading, looking at when reviewing product, or service you’re trying to get them to buy.

The answers to doing this aren’t as easy as you might thing.

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LinkedIn’s Announces First Earnings Call (Q2 2011)

linkedin ipoOn 08/04/11, LinkedIn reported their financial results for the second quarter ended June 30, 2011. In the second quarter, the company saw record levels of members, unique visitors, and page views, while top line growth accelerated. Going forward, LinkedIn announced that it plans to continue to invest in its team, technology, and products in order to increase the value it delivers to members and realize the full potential of the LinkedIn platform.

LinkedIn provided the key highlights:

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Winners from LinkedIn’s First Open Intern Hackday

linkedin intern hackdayOn July 29, 2011, LinkedIn’s Mountain View cafeteria was filled to capacity with over 170 interns both from leading tech companies throughout the Bay Area and leading schools (Berkeley, Stanford,  Waterloo, Upenn, and MIT among others).

The interns were gathered for LinkedIn’s first open Intern Hackday — a chance to win a MacBook Air, an iPad or Apple gift card — but more importantly, a chance to earn permanent bragging rights among their peers.

Linkedin put together a timeline of tweets and relevant photographs that captured the highlights of those 24 hours. Click through the picture below for a closer look. 

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Google Analytics for Beginners

One of the pivotal aspects of running your business entails the process of taking stock. Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers.

So what exactly is Google Analytics?

Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. By registering for this service you would stand to gain comprehensive stats pertaining to the number of page views your site is receiving, the average time spent by each visitor, the total amount of visits etc. Additionally you can keep tabs on a variety of your marketing campaigns including email marketing and pay per click.

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Gadgets Go Sleeker, Smarter and Snazzier

gadgetsThere was a time when it was enough to buy a gadget because it worked well, but things have changed today. Now people also pay attention to the way a gadget looks. Today, everyone wants his/her tech toys to be sleek and chic as well as functional. Seduced by visions of sleek, chrome Nokia wireless phones and fruit-flavored Apple iMacs, today’s technophiles demand their gadgets to deliver high-end performance in a shipshape package their peers will envy. Smaller, smarter, and more stylish is the way to go, and luckily, this year’s gadget gallery has enough options to allow you to make a good choice.

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Rumors on Upcoming iPhone 5 and iPad 3

iphone and ipadiPad 2s and iPhone 4s are flying off shelves, but Apple is not going to leave all of 2011 to two single product releases. Rumors have begun sprouting up from all over the world, further pushed along by Apple’s purchase of a large supply of processors, displays, and other technology components. This has many specialists asking, when are iPad 3s and iPhone 5s going to be seen on store shelves? The answer may make technology fans from around the world excited for this coming holiday season.

Many of these rumors have sprouted up throughout Southeast Asia, within hundreds of companies that manufacture hardware for Apple products. Due to a large increase of purchases on top of the generic supplies for the iPhone 4 and iPad 2, it has many people beginning to ask questions and make guesses. Most are beginning to believe that the release of the iPhone 5 and iPad 3 will be announced as soon as September 2011 and may be fully released by October or November of 2011.

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The Importance of H2 Headings

h2 headingWhat are H2 headings?

An H2 heading is plain text that lives between these HTML tags: <h2> and </h2>.

An H2 heading is the next prominent piece of text on a web page after H1. It’s like the subheadline of a newspaper or magazine article – it helps readers quickly understand what a subsection of a page or post is about. For example, by marking up “What are H2 Headings?” using H2 on this article, it is clear to both human and computers that this paragraph explains what H2 headings are. Sounds simple? That’s exactly the point:  Making your article easier to navigate.

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Perfecting the Product Page

To help you create product pages that empower shoppers to make the right decision and head to checkout, Adobe is offering a great guide authored by the etailing group. This paper will help you optimize your product page strategy, guiding you on numerous tactics, including:

  • Maximizing imagery to sell your products
  • From minimalist to information-rich product pages, deciding which approach is right for you
  • Differentiating, interactive tools you can deploy to help shoppers truly visualize or customize your products

This guide includes examples from Victoria Secret’s, Macy’s, Under Armour, Office Depot and more.

Download Perfecting the Product Page [PDF].