Los Links Son Malos

los links bing tv ad According to Dr. Korzenny from the Center for Hispanic Marketing Communication at the Florida State University, when compared to other ethnicities, U.S. Latinos appear to consume more digital content.

Therefore, it shouldn’t come as a surprise that U.S. Latinos is part of the recovery in advertising spending worldwide.

Hispanics make up 12.3% of the total US Internet population in 2009, and that number will increase to 13.9% in 2013. The U.S. Latino presence in the Internet is not only going to increase in quantity but also in quality as U.S. Latino Internet users are poised to have the highest purchasing power.

A company that is truly aware of this trend is Microsoft with its current Bing TV ads called ‘Los Links’.

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SEO question: Soccer or Football?

There are some good SEO questions:

Apple or Mac?

IE8 or Internet Explorer 8?

E-mail or email?

For online marketers and SEO experts, this World Cup 2010 the greatest question of all is:

Should I optimize my English language sports website or blog with soccer or football?

The answer is: it all depends.

Depends on what?

Here are some insights into this critical question for the period June 11 – July 11, 2010.

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Meet the Netflix of Indie Films from Asia and the Pacific

Fans of indie films from the Asia and the Pacific rejoice: there is an incredible online company streaming hundreds of films that never see the light beyond the normal circuit of films festivals.

AsiaPacificFilms.com was born out of founder Jeannette Hereniko’s experience organizing film festivals. She is best known as the Founding Director of the Hawaii International Film Festival, launching it in 1981 to showcase significant films from Asia, the Pacific Islands, and the USA. She served in this position until 1996. Frequently attendees to the Hawaii International Film Festival would write to her and ask where they could see a certain film again and her honest answer for most was “You can’t, sorry.” Finally, using deep connections in the Asian film world, she decided to create a place where you could.

Learn more about the service that is TechCrunch is calling “a Netflix for Asian Pacific indie filmmakers” and get a code for a free month of unlimited streaming by redeeming the code idaconcpts at AsiaPacificFilms.com.

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Condorito World Cup 2010 T-shirts [Mexico, Chile and Argentina]

condorito argentina latino world cup t-shirtThe World Cup 2010 is heating up as all Latino teams are doing well so far in the ‘knock-out’ round.

As of June 14, 2010:

Argentina defeated Nigeria by 1 to 0.

Mexico tied with the host, South Africa, 1 to 1.

Paraguay tied with the World Cup 2006 winner, Italy, 1 to 1.

Uruguay didn’t allow the French team score any points even when they were down to 10 men. The final score was 0 to 0.

Honduras, Brazil and Chile still have to make their debut on the World Cup.

If you’re rooting for Mexico, Argentina or Chile and you’re a fan of Condorito, here are some great t-shirts for you.

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Predicting the World Cup 2010 Winner

Of the 32 countries lining up for the 2010 edition of the World Cup, happening this June 11 to July 11, only 2 will play the final match on July 11th.

However, just like in ‘Highlander’: there can only be one!

Who will be the winner of the World Cup 2010 in South Africa?

That’s the question on everybody’s mind, including Mr. Beckham here on the left, who does not look to happy when the U.S. tied with England on June 12.

The answer to this question is not only relevant to football fans around the world trying to hit the jackpot both on online and offline gambling places, but also relevant to online marketers who are doing extensive SEO and SEM work throughout this month to catch a piece of the World Cup search engine pie (for more details refer to this article on the implications of the World Cup 2010 to online marketers).

Here are some specific probabilities that will help both football fans and online marketers predict who will win the World Cup 2010.

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Univision has Total Coverage of World Cup 2010

The World Cup 2010 is here and Univision has the most comprehensive coverage.

Univision Communications Inc., the leading Spanish-language media company in the United States, announced on June 3rd, 2010 its extensive cross-platform coverage for the exclusive Spanish language broadcast of the FIFA World Cup South Africa 2010™ – the most important tournament in international football and one of the most popular sporting events in the world.

Broadcasting all of the event’s 64 matches in High Definition (HD), Univision will be transformed into the World Cup destination leveraging its market-leading assets – Univision, TeleFutura, Galavisión, Univision.com, Univision Móvil, and Univision On Demand – to deliver a one-of-a-kind experience for its audiences with nearly 900 hours of comprehensive coverage.

Here’s a breakdown of Univision’s coverage of the World Cup 2010 through live streaming, its partnership with Shakira, use of social media, and mobile apps (iPhone, iPad, Blackberry and Android).

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Why Hosted PBX is a Good Investment

The Customer is King.

This business maxim has and always will be true.

When businesses start booming, the first thing to start lagging is customer service, which is quite a shame since word-of-mouth about poor customer service could kill a business overnight.

Even though email, social media and chat features are awesome tools to communicate with your customer, nothing beats actually talking directly with somebody over the phone.

However, in order to set up an efficient and effective customer call center for your business, you will need:  a closet-full of hardware on-site, a long-term contract with a premises-based PBX provider, and a big bankroll for monthly bills and, let’s not forget, upgrade bills once you outgrow your current system.

There’s a better and more cost-effective alternative to premises-based PBX: hosted PBX.

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World Cup 2010 Latino T-shirts

The World Cup 2010 starts this June 11th.

The first games are:

South Africa vs Mexico – June 11 @ 4:00 am (HST)

Uruguay vs France – June 11 @ 8:30 am (HST)

As you can notice the first two matches involve 2 Latino football powerhouses, one from North America and the other one from South America.

Other Latino teams playing in this edition of the FIFA World Cup are Paraguay, Argentina, Brazil, Chile, and Honduras.

Latino fans are well known around the world for their passion for the game and their creativity when rooting for their favorite teams.

Buying a jersey from your favorite Latino team is always a good idea, but an even better one is to think outside the box and get some unusual ones that will not only make a great conversation starter but will allow you to support non-mainstream Latino designers.

Here are my 3 personal picks.

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World Cup 2010 Starts June 11th

Fútbol.

Futebol.

Football.

No matter what you call it: The biggest sports event in the world (besides the Olympics) is finally here.

The 2010 FIFA World Cup will be the 19th FIFA World Cup, the premier international football tournament. It is scheduled to take place between 11 June and 11 July 2010 in South Africa. The 2010 FIFA World Cup will be the culmination of a qualification process that began in August 2007 and involved 204 of the 208 FIFA national teams. As such, it matches the 2008 Summer Olympics as the sports event with the most competing nations. This will be the first time that the tournament has been hosted by an African nation, after South Africa beat Morocco and Egypt in an all-African bidding process.

What are the implications of the 2010 FIFA World Cup for online marketers?

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The Anatomy of the Long Tail Search

This is a guest post by Ben Hook, a search engine marketer and owner of UK based online marketing company, Navaro.

Udi Manber, Google’s VP of Engineering’s comment that approximately 20 – 25% of searches performed each day are completely new queries helps to highlight the increasing need to understand how your customers are going to be looking for your products or services on the long tail of searches.

Keyword research is essential to any search engine optimization campaign.  It helps ensure the time and effort put in to attain those high rankings pays off with an increase in the amount of conversions received. The main focus of keyword research though, is to highlight the most rewarding keywords to focus on in terms of traffic driven, a job they do to the best of their ability.

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