email permission marketing campaign

4 Tips for a Successful Email Newsletter

Through LinkedIn (find me at http://www.linkedin.com/in/ddavila) and Twitter (@idaconcpts), I receive a lot of questions about marketing and web analytics.

By far, most business owners and marketing consultants have questions regarding how to get started with an email newsletter.

Often I direct them to these 4 Steps to Get Started on Email Marketing. Once email marketing practitioners have a solid foundation and have mastered the basics, then we can start talking about content creation.

Here are 4 tips on content creation for a succesful email newsletter and how 4 companies (Facebook, Shutterfly, Bing and Evernote) implement these tips.

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e-Mail Marketing the Right Way: Provide Value

[This is a guest contribution by Zachary Zawarski of Zadling]

I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with value.

We all know that e-mail marketing is a great way to produce sales for your website, but many business owners make the mistake of using mailing lists purely to push their products and services. That is the wrong way to conduct e-mail marketing.

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Average Email Campaign Stats of MailChimp Customers by Industry

Given that E-mail Permission Marketing: it works!, at idaconcpts, we’ve discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign.

After you’ve learned how to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics, you will need some email marketing benchmarks by industry to be able to properly evaluate the performance of your campaigns.

On July 2009, eMarketer provided a list of e-mail marketing open and click-through rates worldwide by industry and list size. Here’s an important update to these e-mail stats via Mailchimp.

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