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Stoli Debuts Wild Cherri Vodka

By Damian Davila, on October 27th, 2010

On October 2010, Stolichnaya, a pioneer in the flavored vodka category, introduced Stolichnaya Wild Cherri, the twelfth flavor in the brand’s vodka portfolio (the other flavors are Ohranj, Blueberi, Razberi, Vanil, Citros, Cranberi, Peachik, Strasberi, Blakberi, Gala Applik and White Pomegranik).

Created from the natural flavor of the wild cherry varietal and years in the making, Stoli Wild Cherri is naturally flavored with the purest of refined fruit extracts.

Print ads for Stoli Wild Cherri feature actress Julia Stiles, who debuted as the second Stoli Original this past July 2010 (the first Stoli Original was Playboy Founder, Hugh Hefner), and urge consumers to “Live a life of flavor.”

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Twitter’s Biz Stone on Stolichnaya Vodka Ads

By Damian Davila, on October 19th, 2010

Stolichnaya Vodka’s new ad campaign features the tagline “Would you have a drink with you? and has featured celebrities such as Hugh Hefner and Julia Stiles.

Now, Stolichnaya Vodka is going geek with an ad that stars Twitter co-founder Biz Stone.

Which Buttons are Packing the Punch?

By Guest Blogger, on July 22nd, 2010

[This is a guest post from Naoshi Yamauchi. Follow him at @Yamalytics.]

What this post is about

Example of using Google Analytics Track Event to get a deeper look at which buttons are generating the most impact.

I recently created a site www.naoshiyamauchi.com to share my thoughts on online marketing analytics. In July, 50% of my visits came from Twiter. 41% specifically from the ones I tweeted out. How do I know this? By tagging all the tweets I send out with Google Analytics tracking code, I can differentiate my own efforts from other traffic sources.

So let’s note that Twitter is the main driver of traffic to my site. It’s clearly working better than the other channels so far, so if my goal is to generate more traffic I should focus on getting more followers. I had a Twitter button on the sidebar, so at least that’s a start.

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