8 Open Source Projects from Google

google codeFor many Google has become the patron saint of open source, and the number of open source projects Google supports or directly develops seems to increase every day. Some of Google’s own open source projects, like Android, have become as common as their proprietary competitors, yet many do not even realize they are using software with free and open source components.

While major projects like Android, WebM video, and Chrome make headlines and attract numerous developers and end users alike, there are plenty of little projects from Google that you may not even know about, but that are worth looking at and maybe even taking for a spin. In no particular order, here are eight of the ones I found interesting.

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Facebook Shares Jump 80% in 3 Months at Private Auction

facebook stock ipoWhat is the hottest stock that is not-yet-available to the seasoned, diaper-clad online ‘toddler traders’ from the Ameritrade commercials? Unsurprisingly . . . Facebook.  The Palo Alto-based social networking giant is a privately held company, and its shares are not listed on the NASDAQ or the New York Stock Exchange alongside Google, Microsoft, Sun Microsystems, or any of the other publicly traded Silicon Valley behemoths – at least for now.

Yet there is a feverish private market for a piece of the action in the undisputed heavyweight champion of social media. “Facebook was most recently valued as being worth $35 billion after venture investor Accel Partners sold part of its stake in November,” wrote Nicholas Carlson of the San Francisco Examiner, on December 14. But that was before the latest private auction for 100,000 Facebook shares, held by SharesPost on December 16.

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Why your AdWords Landing Pages Should Match your Brand

understanding google adwords

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth.  This is perhaps where more optimization goes in as this is where we can actively see the cash draining out of our budget.

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Everything You Need To Know About Storing Documents Electronically

If you are like most companies, it would be in your best interest to reduce costs, simplify operations and increase efficiency by converting to electronic documents storage. But there are some serious concerns that all companies which move to these systems will need to address.

A concern for any publicly traded company is the Sarbanes-Oxley Act, a federal law that requires any financial or accounting document to be available for auditors or federal authorities. Corporate executives and accountants that don’t comply with this law can go to federal prison.

Any company that files a report with the SEC must comply with Sarbanes Oxley. This means that records must be accessible and retrievable at any time — or the company can get into serious legal trouble.

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Time Spent Online Matches Time Spent Watching TV

time spent onlineSmall wonder, it turns out, that projections forecast internet advertising will outstrip print advertising for the first time ever in 2011. Borrell Associates is “forecasting a moderate increase in overall ad spending for 2011, but continued strong growth for online advertising, including mobile.”

Overall ad spending, Borrell’s predicts, will increase by somewhat less than 5 percent over 2010 levels and will total $238.6 billion; while online ad spending will increase at slightly less than 14 percent to $45.6 billion.

More interesting, however, is the recently released analysis from Forrester’s, which shows that “Americans are now spending as much time using the Internet as they are watching television.” And this, of course, is before Internet-connected televisions have become the norm – as seems will be the case – in American homes.

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10 Strategies of Push-Pull Marketing for Your Online Business

push-pull marketingIf you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. A smart online business marketing strategy is to use both types of marketing at the same time.

Push and Pull Marketing

The two different types of marketing are:

1.  Push marketing: This is marketing to push your product to the market. You market it to distributors and wholesalers who in turn push the product out to consumers.

2. Pull marketing: This is marketing where you directly target the consumer, pulling them into purchase your product.

Both types of marketing create a demand for your product. Both are useful for growing your online business. Utilize both at the same time for the most success.

A Good Push-Pull Marketing Strategy

A good marketing strategy that incorporates both push marketing and pull marketing typically includes the following 10 strategies:

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10 Useful Google Chrome Tools for Web Designers

Whenever web developers hear about new extensions, most become giddy with excitement. Why do they become so excited? Extensions greatly simplify the jobs of web developers by allowing them to perform specific tasks without leaving their web browser.

If you perform any type of design work, web or otherwise, you recognize the importance of utilizing tools to reduce your work time and simplify your daily tasks. As such, if you are an up and coming web developer, here are 10 Google Chrome extensions you will find useful.

1. Snippy

As a web developer, you are likely always noticing well-designed web page elements. The Snippy extension allows you to take snippets of those pages to catalog them for future ideas.

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Thanks for the Memory Sticks – Accessorizing the Working Day!

funny memory stickNow here’s the thing – memory sticks!  Is there anyone else out there who, like me, actually has more of these than lipsticks in their handbag? I’m not excluding men here; this is not a sexist comment: I’m sure you corporate business men always have an emergency lipstick in your laptop briefcase! Seriously, since the growth of laptops and portable hardware, it was only a matter of time before our laptop bags overtook our working girls’ handbags as the kitchen-sink carry-all*.  This is why suppliers now offer laptop bags in such a variety of styles and colours and why some designer outlets can charge as much as they do for them – it’s because they know that we’ll (a) love them (b) buy them (c) use them wherever we go!

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4 Essential Firefox Plugins for SEO

Mozilla Firefox LogoI don’t think I’m going to upset too many individuals when I say that Firefox is the SEOs browser of choice. Although it must be said that Google’s Chrome browser does now have some very nice extensions, Firefox has lead the way when it comes to flexibility for a very long time.

There are plugins for almost anything SEO related that you may want to do with your browser but then there are those plugins that nearly all SEOs have. Lets get started with the SearchStatus plugin for Firefox. This is one of the most complete and unobstructive plugins when it comes to the matter of getting all you standard SEO metrics in one place. You can check the page rank, alexa rank, compete rank as well SEOMoz’s mozRank simply from the status bar in graphical or text format. On top of this you will be able to quickly load sites to check your back links, search engine saturation and many other useful bits of information straight from the status bar of Firefox.

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