Ideas and Concepts from Damian Davila
When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. A common challenge for first-time-online-media buyers is to evaluate media with CPC rather than a conversion metric.
Unlike traditional temporary text link placement that charge a monthly fee for placement, static HTML links work in the best interest of online advertisers and webmasters. The main advantage of static HTML links over temporary links (e.g. month-to-month backlinks) is that static HTML links are followed by crawlers from all major search engines such as Google and Bing without raising any red flags.
Continue reading “The Advantage of Static HTML Links over Temporary Links”
$5 billion
Initial funding sought by Facebook, in one of the largest IPOs ever filed by a technology company
$75 to $100 billion
Estimated overall value of the social network — which may command “a valuation more than five times higher than Google Inc.,” says Bloomberg Businessweek.
$3.71 billion
Facebook’s annual revenue
85
Percentage of annual revenue in 2011 accounted for by advertising
Continue reading “Facebook’s $5 billion IPO: By the numbers”
Google originally rolled out its Google Plus service only to those with ages 18 and above. Recently the search giant has announced that it is now opening the service to the thirteen years old and up market.
Since this is a pretty sensitive market to cater with all the understandable apprehensions by parents in trying to protect their teenagers from potential dangers lurking in the internet, Google has simultaneously rolled out new privacy and security features which should somewhat assuage the parents into letting their kids try out the service.
Apparently, this new development is part of Google’s overall rollout plan for their Google Plus; this being the third or fourth installment in a series and with each rollout followed by some announcement of their membership figures.
Continue reading “Google Plus Expands Reach to Include 13 and Above Teen Market”
Facebook is an inspiring success story during a difficult and tumultuous time. Everybody loves a success story. As Sir McCartney opined, ‘What’s Wrong with That?’ Some have criticized the fearless founder, Mr. Zuckerberg and his company for invading privacy. The FTC apparently agreed and Facebook is fully cooperating. This now omnipresent application, and Google, has almost completely replaced that big fat environmentally destructive phone book. For that he deserves a greenly constructed blue ribbon. But for now, we can give him a list of 4 great apps to take full advantage of Facebook on an Android smartphone.
Get ready, because Google is getting personal.
The new launch of Google’s “Search Plus Your World” is the latest evolution in the Internet giant’s ever-expanding wave of algorithm restructuring in an effort to refine users’ search results, and unlike other frequent tweaks this change will be hard to miss.
Continue reading “Google Integrates Social and Search with “Search Plus Your World””
It seems that no matter what site gets developed for a specific Internet browser or for a given operating system, there will always be some hot shot programmer out there that will find their niche by making it a better mousetrap. These four iPhone apps have scrupulously gleaned the missing pieces and dropped balls of Twitter’s architecture to find their own place in the shadows of Twitter’s success story. Check out these useful 4 iPhone apps to use Twitter.
Dear readers of idaconcpts.com,
With great pleasure I share with an awesome update on La Casa del Ritmo, A film about Los Amigos Invisibles. I first wrote about this project back in February 2011 and I was very happy to support this project. I just got news that the world premiere of this amazing documentary will happen this March 2012 at the Miami International Film Festival. The full press release is below.
Congratulations to “mis panas invisibles” and my fellow Ecuadorian, Juan Miguel Marin.
Continue reading “World Premiere of “La Casa del Ritmo, A Film About Los Amigos Invisibles””
The other day I encountered an interesting Venn diagram about graphic design:
This diagram reminded me about how difficult is to find a great logo design for a blogger on a tight budget.
If you’ve read any SEO resource out there, the same thing crops up again and again: if you want results in search then you need to be engaged in a link building campaign. However, this “advice” typically falls a bit short. It falls short because it neglects to mention “how” to achieve this, at least in a practical way.
Let’s Start With Two Simple Points.
Continue reading “How To Launch and Maintain Successful Link Building”