idaconcpts.com – Page 55 – Ideas and Concepts from Damian Davila

4 Tips for Increasing PPC Conversion Rates

ppc marketing for beginners

[This is a guest post from Selena Narayanasamy. Follow her at @esvienne.]

PPC, or pay-per-click advertising is a hugely successful concept (originally) from Google. Pay only when an interested visitor clicks on your ad. The system allows for an incredible amount of control compared to other advertising mediums, and can be tweaked to perfection (if you are willing to spend some time on it).

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The biggest challenge of PPC marketing is to maximize ROI – and as such it has developed into a science. Besides keyword targeting and ad copy, there are a number of additional factors that can be tweaked to increase PPC conversion rates:

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Upcoming Apple Products

These will change everything. Again. And Again.

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MultiTasking iPad

multitasking ipad

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Where are my peanuts?

peanuts I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders” by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights.

Today I wanted to point out the important trend that consumers expect that every service category has more and more in common. Back in the 1970’s and 1980’s every service category had its own rules of engagement with its consumer:

car dealers treated you one way,
fast food treated you in its own fashion,
airlines were airlines,
and son on.

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Bid on CDs on eBay Starting at $0.99

ebay logo View the full list at idaconcpts eBay page.

Here’s the loot on eBay, clik on the artist to start bidding:

1. The Strokes – “First Impressions of Earth” (SOLD! 08/12/10)

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What’s Delaying the White iPhone 4

white iphone This is one of the main questions of many Mac-heads and technology analysts.

Apple previously scheduled the release of a white iPhone 4 for this summer 2010 through various promotional products but there has been a recent announcement from Apple HQ that the release has now been delayed until “later in 2010”.

Secretiveness among the Apple ranks is not anything new but the sudden delay is making some tech critics suspicious.

What could be the reasons in the delay of the white iPhone 4?

Here are 3 possible reasons.

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What’s After the iPad

what's after the ipad

Apple Announces the New iPad

Have a nice day! ; )

Check out Apple Wireless Keyboard for iPad (MC184LL/A) only $68.99

Which Buttons are Packing the Punch?

[This is a guest post from Naoshi Yamauchi. Follow him at @Yamalytics.]

What this post is about

Example of using Google Analytics Track Event to get a deeper look at which buttons are generating the most impact.

I recently created a site www.naoshiyamauchi.com to share my thoughts on online marketing analytics. In July, 50% of my visits came from Twiter. 41% specifically from the ones I tweeted out. How do I know this? By tagging all the tweets I send out with Google Analytics tracking code, I can differentiate my own efforts from other traffic sources.

So let’s note that Twitter is the main driver of traffic to my site. It’s clearly working better than the other channels so far, so if my goal is to generate more traffic I should focus on getting more followers. I had a Twitter button on the sidebar, so at least that’s a start.

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How to Find U.S. Online Casinos

The growth of the online casino industry is incredible.

Established in early 1996, this industry has evolved mainly into 2 categories: web-based and download-only casinos. casinos offer both interfaces. Some companies offer just one platform, while other companies offer both alternatives.

The explosive growth of online casinos around the world makes it very hard for users to find the best USA online casinos.

Here is an analysis of the difficulty of finding a good online casino in the United States.

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