Apparently, original concept designs are hard to find.
Who was first The Green Hornet movie poster or Wisin y Yandel‘s El Regreso cover art?
Author: Damian Davila
Ideas and concepts from Damian Davila, Ecuatoriano thriving in Hawaii. Pro marketer and blogger. Find him at @idaconcpts on Twitter.
Focus on your Core Business by Using Digital Document Management
The current marketing campaign from Xerox is very effective because it’s built on a simple business insight: In any given day how much time do we really spend on our core business?
When business processes are running efficiently, you are free to focus on the critical work that counts most, your core business, your real business. And that’s where digital document management comes in. You need to find a partner who can take care of the back office technology and services so you can focus on real business – the things that you made great in the first place.
Here are some common business challenges that you can tackle through hiring a digital document management expert.
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Review of the Online Group Buying Industry
Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found.
From the graph above, you can take a look at the number of monthly unique visitors from the top 2 group buying websites in North America: LivingSocial, and Groupon. As you can see, another player in the group buying industry, Tippr, does not even come close to the number of monthly unique visitors from LivingSocial and Groupon throughout the period April to December 2010. Here is a short review of these 2 key players in the online group buying industry.
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LivingSocial Offers 50% at Amazon
Mashable reported than more than 230,000 vouchers were purchased two hours after the offer had gone live. As of 16:32 HST, a total of 1,084,998 gift cards have been sold.
That’s almost $11 million in gross sales for the Washington, D.C. based startup. About a month ago Amazon.com invested $175 million into LivingSocial, it appears as it made a smart investment.
Get your Amazon.com gift card today. you still have about 10 hours (as of 16:35 HST).
UPDATE (01/20/11): LivingSocial sold a total of 1,301,296 Amazon gift cards. $13,012,960 in gross sales for one day’s work is not bad at all.
10 Creative Ads on Buses
How People Tweet [Infographic]
Useful infographic from The Next Web on how people tweet.
Includes stats, piechart and other useful data.
4 Steps to Segment Social Media Traffic in Google Analytics
The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. The graph shows traffic trends; the pie-chart and tables show what is driving the trends. “Direct Traffic” is visits from people who clicked a bookmark to come to your site or who typed your site URL directly into their browser. “Referring Sites” shows visits from people who clicked to your site from another site. “Search Engines” shows visits from people who clicked to your site from a search engine result page.
Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals. Here is how to do that in 4 steps.
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3 Examples of Auto Insiders Using Viral Videos to Market Cars
Viral videos, in spite of hitting the ceiling for time trending, have remained relevant because they are irresistible. Thus, when they are anything less than scintillating, a public bored with quick-fix features will instantly click-away. Within the auto industry, there are three leaders who have made a mark for themselves amongst social media experts, both for viral ingenuity and panache.
1. As a prelude to the release of the Prius plural, Toyota unveiled a snapshot of the car in a viral video of world-renowned Brazilian skater Bob Burnquist doing his thing. Though the video only showed the cargo space of the new Prius, a brief glimpse of the hood, and a distant view of the body, fans went wild for the teaser, which was perfectly framed by the professional athlete.
In the past, Toyota has been a big success with videos like the Swagger Wagon and Small Talk.
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How Twitter Celebrities Monetize Their Accounts
How much do you think a tweet is worth?
While some members of the old media might brush off the idea that companies would be willing to pay a price for a short 140-character message sent via Twitter, the reality is that not only celebrities but also influential Tweeps are able to cash in big bucks for promoting products they use, cars they drive and place they go.
The Financial Post reported that celebrities such as Kim Kardashian, Snoop Dogg and Elizabeth Hurley can reportedly earn between US$1,000 per tweet, up to five-figure paydays just for tweeting about specific products to their followers.
Here’s an example of how Twitter celebrities monetize their accounts.
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How to Test New Website Ideas
Good ideas come and go every single day, and you can spend hours day dreaming about a beautiful web site idea that you have in mind.
Creating a website can take a lot of time and this deters a lot of people from actually getting around to making that idea happen. Even more, you don’t want to spend time on something that may not work anyways.
So, here lies the dilemma: How can you you test new website ideas without working on them?
Here is a solution.