Damian Davila – Page 40 – idaconcpts.com

Is the iPhone 4 Apple’s Vista?

apple iphone 4 death grip Apple’s iPhone 4 just can’t catch a break.

Even though the iPhone 4 had record pre-orders and orders that ended in record sales and excellent initial reviews, recent media coverage has focused on the phone’s “death grip”: a reception problem triggered by touching its antenna as pictured on the left.

To add insult to injury, Microsoft executive Kevin Turner says Apple’s latest smartphone release could fail, just like his own company’s Windows Vista.

Let’s analyze what are the iPhone 4’s current problems.

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World Cup 2010 By The Numbers

spain wins world cup 2010

This World Cup edition was full of excitement, amazing long-range goals, and a psychic octopus!

During this edition of the World Cup, there were big winners such as Spain, a country that gets for the next 4 years to call itself the World Cup Champion. Another big winner, at least on Twitter, was Holland with the TT: ‘Hup Holland Hup’.

There were also losers such as Galvão Bueno, a famous Brazilian narrator and broadcaster, fellvictim of a huge twitter phenomenon when millions of twitter users told him to shut up during the 2010 World Cup opening show. The phenomenon soon became a worldwide joke.

Here is a breakdown of the World Cup 2010 by the numbers.

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A History of Coca Cola and Pepsi Logos

4 Tips for a Successful Email Newsletter

Through LinkedIn (find me at http://www.linkedin.com/in/ddavila) and Twitter (@idaconcpts), I receive a lot of questions about marketing and web analytics.

By far, most business owners and marketing consultants have questions regarding how to get started with an email newsletter.

Often I direct them to these 4 Steps to Get Started on Email Marketing. Once email marketing practitioners have a solid foundation and have mastered the basics, then we can start talking about content creation.

Here are 4 tips on content creation for a succesful email newsletter and how 4 companies (Facebook, Shutterfly, Bing and Evernote) implement these tips.

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Doodle4Google World Cup Edition

Over the years, doodles on the Google homepage have made searching on Google more fun and enjoyable for its users worldwide. When doodles were first created, nobody had anticipated how popular and integral they would become to the Google search experience. Nowadays, many users excitedly anticipate the release of each new doodle and some even collect them!

Doodle4Google’s are known as the decorative changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists and scientists.

Given that this year, the 2010 edition of the World Cup is happening, it is not a surprise that the biggest sports event in the world has taken over a lot of the Doodle4Google’s of June 2010.

Here’s the Doodle4Google World Cup Edition. Let me know what’s your favorite at the comments section.

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3 Examples of World Cup Marketing with Meaning

Depending on your time zone, keeping up with all of the matches from the World Cup can be a daunting task.

Several companies have taken notice of this task and have come up with a series of good solutions for how to stay on top of games from the World Cup 2010.

Let’s take a look at the latest efforts from Microsoft, Yahoo! and Google.

I have selected these 3 companies because they are very good examples of the current trend of moving away past from Seth Godin’s permission marketing, and providing not only non-intrusive marketing but also ‘marketing with meaning’ and marketing that makes a repetitive user’s task easier.

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Los Links Son Malos

According to Dr. Korzenny from the Center for Hispanic Marketing Communication at the Florida State University, when compared to other ethnicities, U.S. Latinos appear to consume more digital content.

Therefore, it shouldn’t come as a surprise that U.S. Latinos is part of the recovery in advertising spending worldwide.

Hispanics make up 12.3% of the total US Internet population in 2009, and that number will increase to 13.9% in 2013. The U.S. Latino presence in the Internet is not only going to increase in quantity but also in quality as U.S. Latino Internet users are poised to have the highest purchasing power.

A company that is truly aware of this trend is Microsoft with its current Bing TV ads called ‘Los Links’.

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SEO question: Soccer or Football?

There are some good SEO questions:

Apple or Mac?

IE8 or Internet Explorer 8?

E-mail or email?

For online marketers and SEO experts, this World Cup 2010 the greatest question of all is:

Should I optimize my English language sports website or blog with soccer or football?

The answer is: it all depends.

Depends on what?

Here are some insights into this critical question for the period June 11 – July 11, 2010.

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Meet the Netflix of Indie Films from Asia and the Pacific

Fans of indie films from the Asia and the Pacific rejoice: there is an incredible online company streaming hundreds of films that never see the light beyond the normal circuit of films festivals.

AsiaPacificFilms.com was born out of founder Jeannette Hereniko’s experience organizing film festivals. She is best known as the Founding Director of the Hawaii International Film Festival, launching it in 1981 to showcase significant films from Asia, the Pacific Islands, and the USA. She served in this position until 1996. Frequently attendees to the Hawaii International Film Festival would write to her and ask where they could see a certain film again and her honest answer for most was “You can’t, sorry.” Finally, using deep connections in the Asian film world, she decided to create a place where you could.

Learn more about the service that is TechCrunch is calling “a Netflix for Asian Pacific indie filmmakers” and get a code for a free month of unlimited streaming by redeeming the code idaconcpts at AsiaPacificFilms.com.

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