Business & Marketing – Page 28

World Cup 2010 By The Numbers

spain wins world cup 2010

This World Cup edition was full of excitement, amazing long-range goals, and a psychic octopus!

During this edition of the World Cup, there were big winners such as Spain, a country that gets for the next 4 years to call itself the World Cup Champion. Another big winner, at least on Twitter, was Holland with the TT: ‘Hup Holland Hup’.

There were also losers such as Galvão Bueno, a famous Brazilian narrator and broadcaster, fellvictim of a huge twitter phenomenon when millions of twitter users told him to shut up during the 2010 World Cup opening show. The phenomenon soon became a worldwide joke.

Here is a breakdown of the World Cup 2010 by the numbers.

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A History of Coca Cola and Pepsi Logos

4 Tips for a Successful Email Newsletter

Through LinkedIn (find me at http://www.linkedin.com/in/ddavila) and Twitter (@idaconcpts), I receive a lot of questions about marketing and web analytics.

By far, most business owners and marketing consultants have questions regarding how to get started with an email newsletter.

Often I direct them to these 4 Steps to Get Started on Email Marketing. Once email marketing practitioners have a solid foundation and have mastered the basics, then we can start talking about content creation.

Here are 4 tips on content creation for a succesful email newsletter and how 4 companies (Facebook, Shutterfly, Bing and Evernote) implement these tips.

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e-Mail Marketing: Template vs Plain Text

[This is a guest post from Zachary Zawarski of Zadling, a Google Apps Consultant]

Two email newsletters that I signed up for were Mike Michalowicz and Brian Tracy’s newsletters. Most of you probably know Brian Tracy, a self-help author who mostly helps salespeople. Mike Michalowicz, who might be slightly less known than Brian Tracy, but still immensely popular as you may have seen him on MSNBC or CNBC, is the man behind The Toilet Paper Entrepreneur. Being an entrepreneur myself, I set out to gain some resources that would help me increase my own sales, so I subscribed to each of their newsletters.Like I discussed in my last guest blog, email marketing is all about constantly providing your subscribers with value and not constantly bombarding them with your sales message because they’ll quickly unsubscribe if all they’re seeing is sales copy rehashed week after week.

Both Mike and Brian have very different email styles. Brian Tracy has a template design. The email is formatted nicely with various images and colors and with a footer full of resources such as links to his website and links to his Facebook and Twitter pages. Mike, on the other hand, uses no images or color at all — just plain text.

So who do you think has a better and more effective email marketing campaign?

Doodle4Google World Cup Edition

Over the years, doodles on the Google homepage have made searching on Google more fun and enjoyable for its users worldwide. When doodles were first created, nobody had anticipated how popular and integral they would become to the Google search experience. Nowadays, many users excitedly anticipate the release of each new doodle and some even collect them!

Doodle4Google’s are known as the decorative changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists and scientists.

Given that this year, the 2010 edition of the World Cup is happening, it is not a surprise that the biggest sports event in the world has taken over a lot of the Doodle4Google’s of June 2010.

Here’s the Doodle4Google World Cup Edition. Let me know what’s your favorite at the comments section.

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3 Examples of World Cup Marketing with Meaning

Depending on your time zone, keeping up with all of the matches from the World Cup can be a daunting task.

Several companies have taken notice of this task and have come up with a series of good solutions for how to stay on top of games from the World Cup 2010.

Let’s take a look at the latest efforts from Microsoft, Yahoo! and Google.

I have selected these 3 companies because they are very good examples of the current trend of moving away past from Seth Godin’s permission marketing, and providing not only non-intrusive marketing but also ‘marketing with meaning’ and marketing that makes a repetitive user’s task easier.

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Los Links Son Malos

According to Dr. Korzenny from the Center for Hispanic Marketing Communication at the Florida State University, when compared to other ethnicities, U.S. Latinos appear to consume more digital content.

Therefore, it shouldn’t come as a surprise that U.S. Latinos is part of the recovery in advertising spending worldwide.

Hispanics make up 12.3% of the total US Internet population in 2009, and that number will increase to 13.9% in 2013. The U.S. Latino presence in the Internet is not only going to increase in quantity but also in quality as U.S. Latino Internet users are poised to have the highest purchasing power.

A company that is truly aware of this trend is Microsoft with its current Bing TV ads called ‘Los Links’.

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Condorito World Cup 2010 T-shirts [Mexico, Chile and Argentina]

The World Cup 2010 is heating up as all Latino teams are doing well so far in the ‘knock-out’ round.

As of June 14, 2010:

Argentina defeated Nigeria by 1 to 0.

Mexico tied with the host, South Africa, 1 to 1.

Paraguay tied with the World Cup 2006 winner, Italy, 1 to 1.

Uruguay didn’t allow the French team score any points even when they were down to 10 men. The final score was 0 to 0.

Honduras, Brazil and Chile still have to make their debut on the World Cup.

If you’re rooting for Mexico, Argentina or Chile and you’re a fan of Condorito, here are some great t-shirts for you.

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Univision has Total Coverage of World Cup 2010

The World Cup 2010 is here and Univision has the most comprehensive coverage.

Univision Communications Inc., the leading Spanish-language media company in the United States, announced on June 3rd, 2010 its extensive cross-platform coverage for the exclusive Spanish language broadcast of the FIFA World Cup South Africa 2010™ – the most important tournament in international football and one of the most popular sporting events in the world.

Broadcasting all of the event’s 64 matches in High Definition (HD), Univision will be transformed into the World Cup destination leveraging its market-leading assets – Univision, TeleFutura, Galavisión, Univision.com, Univision Móvil, and Univision On Demand – to deliver a one-of-a-kind experience for its audiences with nearly 900 hours of comprehensive coverage.

Here’s a breakdown of Univision’s coverage of the World Cup 2010 through live streaming, its partnership with Shakira, use of social media, and mobile apps (iPhone, iPad, Blackberry and Android).

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Why Hosted PBX is a Good Investment

The Customer is King.

This business maxim has and always will be true.

When businesses start booming, the first thing to start lagging is customer service, which is quite a shame since word-of-mouth about poor customer service could kill a business overnight.

Even though email, social media and chat features are awesome tools to communicate with your customer, nothing beats actually talking directly with somebody over the phone.

However, in order to set up an efficient and effective customer call center for your business, you will need: a closet-full of hardware on-site, a long-term contract with a premises-based PBX provider, and a big bankroll for monthly bills and, let’s not forget, upgrade bills once you outgrow your current system.

There’s a better and more cost-effective alternative to premises-based PBX: hosted PBX.

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