Here is the second part to the list of Pinterest imitators that have risen to ride on the wave of popularity from the social media site.
Responsive Design is 2013’s Web Design Trend
In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. He took a look at the major advertising platforms on the leading social networks.
Goodman explained how social advertising is the hottest topic in advertising, forecasted to reach a $11 billion in the US by 2017, according to BIA/Kelsey in April 2013. He explained that one of the critical decisions for advertisers is what placements to select. Goodman has found that while desktop placements see an engagement of 1 to 3%, mobile placements see over 3% engagement. If you are a US advertiser, you also need to consider that eMarketer, reported that in 2012, 62.2% of US Gen X-ers and 62.2% of US Millenials access the Internet from mobile devices monthly.
If you combine these two statistics, it becomes clear that any successful digital marketing strategy in the future needs to have a mobile component. So, this is why responsive design is 2013’s design trend.
Continue reading “Responsive Design is 2013’s Web Design Trend”
Younger Consumers Turn Up Digital Music Listening
As a previous user of Pandora and a current user of Spotify, I understand the increasing trend of U.S. consumers ages 13 to 35 to use digital sources for music listening.
Continue reading “Younger Consumers Turn Up Digital Music Listening”
Strategizing for Entrepreneurs
Most see the do-it-yourself entrepreneurial business as fairly lucrative because they are the sole beneficiary of revenue although most don’t see the work that goes into it. Common mistakes continue to repeat itself in this business which plagues entrepreneurs each year. The key is to seek guidance as well as to follow the standards that work.
Entrepreneurship is the definition of hands on learning in a fast paced environment. People tend to choose this lane because they can work under their own terms, on their own time. They are capable of choosing their own team to work with and working in a field they truly love rather than a job that may just pay the bills. But what is required of the business is an internal drive because in the beginning everything relies on you, you are the business. Major attention to all costs is also a large part of the self-starter job because there isn’t any room for financial mistakes. Seek outside advice from credible sources and relations so that you are prepared for what is to come.
How to Choose a Marketing Agency
Choosing a marketing agency can be difficult but if you base your decision on basic marketing principles then you can find the right company for your brand.
Finding an agency that understands your target customer base is critical. Your agency needs to have expertise in your industry because it needs to understand your company’s place in your market. The more experience that an agency has in your industry, the better the chances that it can develop a specific strategy for your particular need. Besides a portfolio of relevant clients, here are some other important criteria to consider.
4 Free Fisher-Price iOS Apps for Kids
With the skyrocketing costs for life’s basic essentials a mere norm. It is refreshing to find that there is still a perk or two left out there. Like mobile applications that will kick start your children’s computer aptitude without breaking the piggy-bank. These free apps from the leading toy maker Fisher-Price expand the company’s edutainment vision to encompass today’s technology. Adults can get a breather from their grown up problems when they responsibly supervise their charges’ mobile computing activities. So even grownups may learn a thing or two when as the rock group Queen advised, they “Play the Game”.
The Challenge of Online Selling for CPGs
Back in February 2013, we reviewed that online sellers are quick to think that in order to increase their sales, all that they need to do is to attract more people to their sites.
While this is one part of the equation, it is not all of it. One industry that has a particularly big challenge in turning digital shoppers into digital buyers is the Consumer Packaged Goods (CPGs).
5 Best Manually Picked Databases of Anything Free
Everyone loves freebies, but not everyone knows how to get them. They seem to believe that they have to be some kind of money-saving guru to get something for nothing, and that just isn’t the case. All you have to know is where to look, and you would be amazed at the free stuff you can find. From product samples to full dinners without paying a cent, it is out there.
These are my five personal favorites for free birthday meals, super cheap products and giveaways.
Continue reading “5 Best Manually Picked Databases of Anything Free”
9 Tips For Brilliant Online Writing
1. Look for an unusual angle
Don’t try to compete with the dozens of others writing about the same topic in pretty much the same way. Instead, write about a unique topic or use an innovative approach to a common topic. Your page will rank better with search engines and your content will garner more attention in social media.
Boost Your Social Media with Celebrities
It is inevitable.
After having a great starts with your social media, you will eventually run into a writer’s block for creating new content. A challenge of any online community manager is how to boost activity and interaction on the existing online presences. I learned a great trick from the folks at Social Media Limited, a UK based digital media agency, on how to get you over that social media slump.