idaconcpts.com – Page 40 – Ideas and Concepts from Damian Davila

Physical Presence Means Marketing Simplicity

Marketing is essentially the business of making people aware.

The reason marketing is vital for virtually any company or corporate entity is that there’s often a wide gulf between the number of folks who potentially need the product or service being provided and the number of people who aren’t aware the product or service is offered. Then comes the influence in the form of advertisement. Those who wish to start a business must realize that not only must they spread awareness they must create a call to action for the potential consumer.

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What is Conversion Rate Optimization?

Every online business watches certain statistics about its website like a hawk. A website is designed to facilitate transactions, whether they involve purchasing products from the site itself or being redirected to another site. These transactions are a measurable variable that can be studied statistically. Each transaction represents a successful transition from visitor to customer. This transition is known as a “conversion.” Every conversion can be tallied and measured against the total number of visitors. The number of customers divided by the number of visitors yields a percentage that is called the conversion rate.

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MyMap For iPad – A Good Looking Mapping App

aerious mymap ipad app Published by Aerious Ltd, MyMap is a flexible mapping application designed for the iPad. Although it works with the iPhone as well, this review is restricted to its use with the iPad. MyMap is currently priced at $7.99.

Features

MyMap is a complete mapping application that can display a large selection of maps from any tile server. In addition, it lets you add and use your own maps. Because it contains a series of excellent ViaEuropa Ordnance Survey maps, MyMap may look especially appealing for UK users of the iPad. The app allows you to check maps even when you’re not online. To do this, however, you have to download maps to cache, which may take a bit of time.

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Manage Your Online Reputation in Multiple Languages

foreign languages E-marketers are now more aware than ever of the difference that a good online reputation can make. To create and manage your web reputation, you need to get involved in digital spaces, communicating with existing and potential customers and, just as importantly, listening to what people say about your products or services.

English is not Enough

For businesses hoping to expand into markets overseas, naturally, you’d also want to manage that precious online reputation in languages other than English to claim your stake in foreign-language online spaces and garner feedback about your brand. After all, only one in almost five of all internet users is a native English speaker, so if you’re only communicating in English, you’re missing out on a large market.

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Motorola XOOM Android Tablet – A Fair Rival to Apple’s iPad

Motorola XOOM Tablet is one of the hand-held portable devices that attract the most interest at the moment. This is not at all surprising considering the features it boasts:

Android 3.0 Honeycomb with holographic UI design
10.1-in HD multi-touch screen
Built-in nVIDIA graphics capable of 1080 HD playback

Here is a review of the Motorola XOOM Android tablet.

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Revisiting the Online Marketing Suite

Here’s another great independent report from Joe Stanhope from Forrester Research.

forrester-research-joe-stanhope

Do siloed measurement channels, disjointed customer experiences, and flawed attribution still remain problems in your organization today? If so, it’s likely that you do not have a comprehensive platform for managing, measuring, and optimizing data and content across channels.

In this independent report, Forrester Research shows how marketers who use an online marketing suite are able to solve these challenges with a centralized data hub.

Download Now [PDF]

Windows 8: Three Rumors

For several years now there have been a many rumors circulating on the web about the new Windows operating system that is slated to take the place of Windows 7. Tentatively called both Windows 8 and Windows Next, with the former being the preferred moniker, this new OS is supposed to hit the market in 2012.

As that date approaches, I thought I would undertake an effort to better inform you about the changes expected to be made in this new versions of Windows. There are a lot of speculations out there, some sensible, and some unlikely. By paying attention to the changes that Microsoft plans to make, you will be better able to prepare for your OS future. Here are 3 Rumors about Windows 8.

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As Netflix Grows, Illegal File Sharing Stays Strong

According to some estimates, Netflix Watch Instantly video streaming accounts for as much as 30 percent of total Internet traffic at peak hours of any given day. Even at 22 percent, Netflix’s traffic is more than any other single source, but number two on the list is BitTorrent at 21 percent, a strong indication that illegal file sharing is not going away anytime soon.

The hope of many who want to rid the world of peer-to-peer (P2P) file sharing in all its forms is that online video streaming services will make it unnecessary. After all, Netflix offers a ton of movies and TV shows for as little as $8 a month, far less than a cable subscription. But to truly cut the cable cord, you would need to add a Hulu subscription or also rent shows and movies from Amazon or iTunes. Add all of it up, and you will be paying quite a bit to watch all of the content you want.

But cost is just one of the reasons illegal file sharing is here to stay. Here are four others: