Facebook Shares Jump 80% in 3 Months at Private Auction

facebook stock ipoWhat is the hottest stock that is not-yet-available to the seasoned, diaper-clad online ‘toddler traders’ from the Ameritrade commercials? Unsurprisingly . . . Facebook.  The Palo Alto-based social networking giant is a privately held company, and its shares are not listed on the NASDAQ or the New York Stock Exchange alongside Google, Microsoft, Sun Microsystems, or any of the other publicly traded Silicon Valley behemoths – at least for now.

Yet there is a feverish private market for a piece of the action in the undisputed heavyweight champion of social media. “Facebook was most recently valued as being worth $35 billion after venture investor Accel Partners sold part of its stake in November,” wrote Nicholas Carlson of the San Francisco Examiner, on December 14. But that was before the latest private auction for 100,000 Facebook shares, held by SharesPost on December 16.

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Why your AdWords Landing Pages Should Match your Brand

understanding google adwords

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth.  This is perhaps where more optimization goes in as this is where we can actively see the cash draining out of our budget.

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Everything You Need To Know About Storing Documents Electronically

If you are like most companies, it would be in your best interest to reduce costs, simplify operations and increase efficiency by converting to electronic documents storage. But there are some serious concerns that all companies which move to these systems will need to address.

A concern for any publicly traded company is the Sarbanes-Oxley Act, a federal law that requires any financial or accounting document to be available for auditors or federal authorities. Corporate executives and accountants that don’t comply with this law can go to federal prison.

Any company that files a report with the SEC must comply with Sarbanes Oxley. This means that records must be accessible and retrievable at any time — or the company can get into serious legal trouble.

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Time Spent Online Matches Time Spent Watching TV

time spent onlineSmall wonder, it turns out, that projections forecast internet advertising will outstrip print advertising for the first time ever in 2011. Borrell Associates is “forecasting a moderate increase in overall ad spending for 2011, but continued strong growth for online advertising, including mobile.”

Overall ad spending, Borrell’s predicts, will increase by somewhat less than 5 percent over 2010 levels and will total $238.6 billion; while online ad spending will increase at slightly less than 14 percent to $45.6 billion.

More interesting, however, is the recently released analysis from Forrester’s, which shows that “Americans are now spending as much time using the Internet as they are watching television.” And this, of course, is before Internet-connected televisions have become the norm – as seems will be the case – in American homes.

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10 Strategies of Push-Pull Marketing for Your Online Business

push-pull marketingIf you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. A smart online business marketing strategy is to use both types of marketing at the same time.

Push and Pull Marketing

The two different types of marketing are:

1.  Push marketing: This is marketing to push your product to the market. You market it to distributors and wholesalers who in turn push the product out to consumers.

2. Pull marketing: This is marketing where you directly target the consumer, pulling them into purchase your product.

Both types of marketing create a demand for your product. Both are useful for growing your online business. Utilize both at the same time for the most success.

A Good Push-Pull Marketing Strategy

A good marketing strategy that incorporates both push marketing and pull marketing typically includes the following 10 strategies:

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LinkedIn Releases New Share Button

In response to the many options for sharing content online such as Twitter and Facebook, on November 30, 2010 LinkedIn released its new share button.

linkedin share button
Photo Credit: LinkedIn

Why should you share content on LinkedIn?

According to LinkedIn (as of 11/30/10),  because LinkedIn has:

  • 85 million word wide users,
  • 7.9 million business decision makers,
  • 4.2 million corporate executives, and
  • 1.3 million small business owners.

Here’s a breakdown of the top sharers on LinkedIn by title and by industry:

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Visitors and Readers: Which Are Which and How Do You Please Them?

content skimmers vs deep readersIf you have a blog you may assume that anyone who comes is a reader of your site. But that is a common misconception, and only some of those who come to your blog will be readers, and the rest will be visitors. You may wonder if there is really a difference, but there is and the distinction is an important one. It will give you the data you need to start planning posts based on your most important demographic.

So, what is the difference? A visitor is someone who comes to your site looking for some specific information or item. They have been on a search engine and directed from there, or from some kind of third party affiliate that has listed your link. They are wanting something directly, and if you don’t have what they are looking for they will move on without a second thought. Chances are they will never fully search your site, and will never come back. They help to push up your daily statistics, but they are not who you need to focus on.

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10 Useful Google Chrome Tools for Web Designers

Whenever web developers hear about new extensions, most become giddy with excitement. Why do they become so excited? Extensions greatly simplify the jobs of web developers by allowing them to perform specific tasks without leaving their web browser.

If you perform any type of design work, web or otherwise, you recognize the importance of utilizing tools to reduce your work time and simplify your daily tasks. As such, if you are an up and coming web developer, here are 10 Google Chrome extensions you will find useful.

1. Snippy

As a web developer, you are likely always noticing well-designed web page elements. The Snippy extension allows you to take snippets of those pages to catalog them for future ideas.

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