Author: Guest Blogger
idaconcpts.com welcome authors and bloggers. If you would like to submit an article please contact Damian at damian@idaconcpts.com.
One Site Fits All or Better Having Microsites?
Many website owners as their businesses expand they come to the dilemma of splitting their sites into a few microsites so they can rank better for their targeted terms.
This is not really an easy topic and before you make such a radical move there is a lot to take into consideration.
The first thing you need to ask yourselves is why would you want do something like that?
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Email blasts – the right (and not annoying) way to do them
[Elysabeth Teeko likes to dabble in all kinds of blogging. She especially loves to stalk new tech and internet marketing news, as well as study interior decorating and other home-esque subjects. You can find her on twitter; @Elysateek.]
Email blasts- the right (and not annoying) way to do them
Email blasts, the epicenter of the direct electronic marketing world, are a popular tool that many businesses use. Because of the misuse of this tactic by a large number of companies, the approach has gained an unseemly reputation. Most people will simply discard emails that look like they originated from an email blast, and even the ones that are opened only rarely prompt the reader to act. So, how can you use the email blast technique correctly and effectively?
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4 Ways To Answer Your Shopping Questions via Social Media
[The guest post is by Jessy Troy, a blogger collecting DIY Gadgets and health writer.]
People make purchases via the Internet, through catalogs and in stores, but if there’s one way of buying that brings us all together its the way we ask advice. Chances are, if you have a question or need a recommendation about a potential purchase, you’ll ask your friends and family. It makes perfect sense; they’re not trying to sell you anything, and won’t hold back on details that might affect you in the future too.
Luckily for our generation, the Internet is available to answer many of our retail questions by aggregating and collecting the opinions and experiences of buyers all over the world. There are four ways to utilize this information, and four places online to find it…
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Which Buttons are Packing the Punch?
[This is a guest post from Naoshi Yamauchi. Follow him at @Yamalytics.]
What this post is about
Example of using Google Analytics Track Event to get a deeper look at which buttons are generating the most impact.
I recently created a site www.naoshiyamauchi.com to share my thoughts on online marketing analytics. In July, 50% of my visits came from Twiter. 41% specifically from the ones I tweeted out. How do I know this? By tagging all the tweets I send out with Google Analytics tracking code, I can differentiate my own efforts from other traffic sources.
So let’s note that Twitter is the main driver of traffic to my site. It’s clearly working better than the other channels so far, so if my goal is to generate more traffic I should focus on getting more followers. I had a Twitter button on the sidebar, so at least that’s a start.
Keeping Up with the Community
[This is a guest post from Amy G. Howard, Founder of Raleigh Special Tonight. Follow her at @amgenove.]Running a hyper-local website about daily specials can be quite grueling. In order to keep readers, you need to update at least once a day, or people will stop visiting your site. Raleigh Specials Tonight averages about 600-800 hits per week and 50% of that traffic is returning. I have very loyal readers and I am grateful for that, but I know I need to keep coming with the content if I want it to stay that way.
Where do I find daily content for my site every day? When I first started the site about a year ago, it was tough. I had to seek the information myself by going to individual restaurant websites. I still do that occasionally, but here are some tools I use to keep up with my community so I always have fresh content:
The Anatomy of the Long Tail Search
This is a guest post by Ben Hook, a search engine marketer and owner of UK based online marketing company, Navaro.
Udi Manber, Google’s VP of Engineering’s comment that approximately 20 – 25% of searches performed each day are completely new queries helps to highlight the increasing need to understand how your customers are going to be looking for your products or services on the long tail of searches.
Keyword research is essential to any search engine optimization campaign. It helps ensure the time and effort put in to attain those high rankings pays off with an increase in the amount of conversions received. The main focus of keyword research though, is to highlight the most rewarding keywords to focus on in terms of traffic driven, a job they do to the best of their ability.
How to Market to Millennials
[This is a guest contribution by Josip Petrusa of It’s Josip not Joseph.com]
The Millennials (or Generation-Y) demographic have proved to be an interesting group that we’ve tried to reach. I’m sure we’ve all read and even seen how different this generation is from previous ones. Whether that is in the workplace, on the street and even at home (for those of you who have siblings or even Gen-Y kids), you can tell there is something different about them.
The Millennials have also been the hot-topic in the marketing world. How can you market to a generation that is absolutely everywhere but with no traditional usage of media as opposed to previous generations. The way they read, watch TV and use the internet is different. They might be doing a combination of these, so marketing to them is just being overshadowed by their multi-tasking abilities, but they’re also as likely not to do any of them, so reaching them seems to be near impossible.
As a Millennial and member of Generation-Y myself, I’m going to provide you with 3 insights of how to market to Millennials.
There is Now a Better Way to Feed the Twitter Addiction
More and more people are feeding on the frenzy of social networking sites just like Twitter. It’s an enjoyable way to keep up on the latest buzz straight from the source. This social networking phenomenon is responsible for bettering communication, clearing up rumors, and giving social media fans a whole new world of informational possibilities.
While some choose to simply use this technology a little here or a little there, others have developed an absolute addiction to the thrill of keeping up with the daily Tweets. What better news could come to those who love to indulge on their Twitter addiction? Perhaps the best news would be that there is now a better way to get the feed through Twitter.
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