Ideas and Concepts from Damian Davila
Local searches allow businesses to get their names noticed by customers in their area, but taking advantage of local searches can be difficult for business owners that are unfamiliar with local sites. If a business wants to rank for competitive search terms in their local market, they can normally benefit from backlinks from sites that boost local rankings.
While each area and type of business is different, below are five great sites to boost your local links.
Location based advertising is a relatively new phenomenon that has started to grow by leaps and bounds with the emergence of the smartphone. As millions of people now use smartphones on a daily basis, marketers can take advantage of this fact, and serve them ads based on where they are. This has the potential to help advertisers make the most of their limited ad budgets, and reach people right where they are. While mobile advertising can be effective, the medium has some inherent challenges that companies have to deal with.
Continue reading “The Power of Location Based Ads in Mobile Technology”
Long gone is the time when online content meant a piece of writing crammed full of keywords that didn’t make a lot of sense and generally lacked substance and meaning. Today we have the power to write articles that allow us to show off a bit of our creative flair and passion for writing. We are writing articles that we want to write and that our readers want to read.
However we mustn’t take for granted that our readers want to read everything we write, regardless of how proud we are of it. There is a certain art to keeping your readers hanging on to your every word…
So here are some tips to help you create great content.
Making the perfect bio page in WordPress is very important if you are looking to make conversions. According to many experts, the bio page is the most visited page on your website because people want to know who they are buying from. It has also been proven that those without a bio page often make fewer sales. If you have an ecommerce or service-based website, then you need a bio page to make it work. Follow these tips, and you should have the perfect bio page ready in less than an hour.
Continue reading “WordPress Tips for Creating the Perfect Bio Page”
Social media is the driving force behind much of the World Wide Web. Individuals use it to connect and share globally, and businesses have realized its immense potential for extending brand reach. A recent Pew Internet report found that two-thirds of adult Internet users are using a social networking site; other studies have noted the growing use of social media for marketing purposes.
So, given the growing importance of social media, it makes sense that companies are now measuring the relative importance, or influence, of the people using the networks.
Klout and PeerIndex, the two major players in measuring social influence, have only been around for a few years but have already made a mark on digital engagement.
Continue reading “What’s Your Score? How Klout and PeerIndex Affect Social Engagement”
Editorial in-content links, the most valuable kind of links today, are impossible to get without contacting people; even if you have a few friends among influential bloggers in your niche that you can ask for a favor to guest post on their blog or just to insert an anchor text link to the existing post, eventually you will run out of them, and new backlinks will be waiting to be made. When it’s time to reach out to the people you don’t know and ask them for a link, are you confident that you’re able to do it right?
Or if you’re paying a SEO company to acquire links for your website, do you know how they are doing it?
Continue reading “Two Examples of What NOT to Do When Asking Influential Bloggers For a Link”
When I started my own website for my home business I was really excited. I managed to create a website and customize it so it looked great. I spent ages thinking about what needed to be on there, and when I published it I was watching the amount of traffic that arrived almost religiously.
After the first few days I began to feel a little bit down. I wasn’t getting any traffic to speak of. I figured it was just because the site was new so I gave myself a couple of months to sit back, relax and try and spread the work of my business locally. After the two months was up the traffic hadn’t really changed and I realised that it wouldn’t change unless I did something. I thought perhaps the site wasn’t attractive enough but after doing some research online I realised I had made a lot of errors, the biggest being not optimising the site for the search engines.
Continue reading “Kick Starting My Website to Help Improve Traffic”
Email marketing is seeing a bit of a resurgence lately. An effective email marketing campaign can create lucrative results when used properly. Whether selling a product, strengthening a relationship, or increasing brand awareness, the email inbox is a still a powerful platform to connect with consumers.
As mentioned in the previous post The (Forgotten) Power of Email, there are four powerful reasons why email is still effective. However, as convincing as those four reasons are….you might want to just dip your toes into the water as opposed to diving headfirst into the email game.
The best way to do that is get acquainted with the various email marketing providers to see which one will be the best fit for your needs. If this is your first time implementing an email campaign, starting off light and simple will be much less intimidating and easier to maintain consistency. That’s why we put together a list of 4 email marketing providers that cater to simplicity and are inexpensive with starter options.
Continue reading “4 Simple and Easy Email Marketing Providers”
Smartphones and tablets are in the hands of more consumers every day. The days of leaving your work at home are long gone, but these devices bring home and work together like never before. Wi-Fi functionality makes them capable of connecting to your corporate network, making employees ever so much more productive.
It’s tempting to simply disallow such connections for security reasons, but with so many users – or when the user in question is a C-level executive – saying “no” isn’t always an option. Here are a few ways to let folks connect at work without creating dozens of security holes.
Continue reading “5 Ways to Integrate Mobile Devices at Your Enterprise”
Google+ provides easier access to options for sharing information than Facebook does. Google+ Circles allows its users to select which of their friends they want to share certain things (such as a photo or post) with, while not allowing the others to see them. Meanwhile, Facebook does not offer an easy to use option to select specific friends to share each individual item with. And the privacy selections that Facebook does provide are very limited.
