Ideas and Concepts from Damian Davila
If you’ve read any SEO resource out there, the same thing crops up again and again: if you want results in search then you need to be engaged in a link building campaign. However, this “advice” typically falls a bit short. It falls short because it neglects to mention “how” to achieve this, at least in a practical way.
Let’s Start With Two Simple Points.
Continue reading “How To Launch and Maintain Successful Link Building”
When the topic of SEO (search engine optimization) is discussed many people automatically think about optimizing for Google and do not really think about Yahoo or Bing.
One of the main reasons for this is that Google does make up a vast amount of the total search traffic in the world while Yahoo and Bing’s percentages are much smaller, however there might be missed opportunities for many small and medium sized businesses by not devoting any time to the other search engines.
If you are trying to decide whether to work with a PPC management company, you are probably preoccupied with one major factor: cost. PPC management fees vary greatly, however, and depend on a variety of factors. Obviously, if you launch your campaign without the expertise of a PPC management company, there will not be an additional fee for services, and, with that, your choice may seem obvious. If you are truly serious about the success of your PPC ads and are looking for significant results, however, a professionally developed and maintained PPC campaign is about more than just your initial spend.
What exactly can you expect for your money?
Continue reading “What to Expect When Hiring a PPC Management Company”
By Matthew Simmons, Snap Marketing
In the face of an economic slowdown such as the one we are experiencing (and I have now been through 4!), its very easy to become despondent and to believe that the only way to survive is to cut back, keep your head down and sweat it out. In a dim and distant past I was a biologist and to my thinking recessions are actually rather like the commercial version of the ice‐ages. The Ice Ages were massive step changes in evolution of life on earth, and we all know what happened to the dinosaurs – but we also know that life did continue after such cataclysmic events – but only life that was able to adapt to the new conditions at the time.
And guess what, when the sun shone again, the ice melted, to reveal a new environment these adaptable life forms thrived. Commercially, the same is true during recessions – only those companies with solid business models, great and well focused products built on a solid plan will thrive after the recession.
So let’s look at one quick strategy to ensure you don’t end up like the dinosaurs!
Continue reading “Marketing in Tough Times – Revisit your Product Positioning”
We all know that some things go together better than others.
So what about search engine optimization and an attractive website? Common sense tells us that webmasters are divided into two groups; those who only want to sell things and those who just want to entertain the world and share something they are passionate about.
This is fine in theory but we all know that life is not so black and white.
Even if you are writing on a subject you care deeply about you still need to attract visitors as well as pay the bills. Equally, if you are an online business owner then that doesn’t automatically make you the modern day equivalent to an old mill boss who only wants results and doesn’t care how it is done.
As movie lovers react to Netflix plan adjustments and cost increases, a fair percentage are exploring other movie rental options. Some are trying Amazon’s Prime program in which the movie streaming is a benefit, not the main thrust. Yet others are falling back to “real world” rental businesses again.
While it’s yet unknown whether those users leaving Netflix will stay away or eventually return, both Blockbuster and Redbox are enjoying increases in rental numbers and income. Of these two major brick-and-mortar organizations, which will win the “real rental” wars?
Continue reading “The Netflix Aftermath Wars: Blockbuster versus Redbox”
The giant search engine has been skating on thin ice lately. With anti-trust probes and most people thinking the company knows too much about us already, it seems that Google’s motto of “Do no evil” is a bit hypocritical.
It’s not that Google’s intentions are necessarily evil, but the perception is that they are. After all, when you are the biggest search engine in the world, you pretty much own the internet, and you know more about your users than they even know, it’s pretty easy to see why people are paranoid about what Google knows.
You may have read a lot about search engine optimization techniques, but they weren’t enough to take your website to a high rank in Google. Why? It is because they are not entirely complete. SEO experts do not usually divulge all the techniques, but they mention only those that are common. The most common techniques that we often hear are content creation and backlink building. They may seem easy at first glance, but there are actually more to them.
Here are are 4 key factors on how you can get hold of a good position in Google:
The founder of Acer, Stan Shih, recently described Tablet PCs as a passing ‘fad’. Taking a swipe at Intel’s new Ultrabook concept he proclaimed that the industry needed to be more innovative instead of latching onto current trends, pot kettle black springs to mind.
Mr Shih’s views are contradictory with those of market analyst Ben Riitzes, of Barclays Capital, who last week declared that he expected Tablet PCs to continue to cannibalize the laptop market. That sentiment has previously been echoed by Apple CEO Steve Jobs who released the memo “We’re living in a post-PC world”.
One of the pivotal aspects of running your business entails the process of taking stock. Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers.
Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. By registering for this service you would stand to gain comprehensive stats pertaining to the number of page views your site is receiving, the average time spent by each visitor, the total amount of visits etc. Additionally you can keep tabs on a variety of your marketing campaigns including email marketing and pay per click.