idaconcpts.com – Page 54 – Ideas and Concepts from Damian Davila

Daniel Footwear.com Has a Fresh New Look

At the end of last year all organisations were struggling to beat the credit crisis and keep consumers engaged with their brand. For e-commerce stores the challenge was harder as everything was taking place amongst a competitive World Wide Web platform, plus budgets for promotional and marketing activity became much tighter.

Daniel Footwear decided to invite SEO company, Blueclaw to re- style and improve their online retail store, with hope to gain an edge over their competitors and provide excellent consumer usability. The brief from Daniel Footwear covered the following issues.

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Email blasts – the right (and not annoying) way to do them

[Elysabeth Teeko likes to dabble in all kinds of blogging. She especially loves to stalk new tech and internet marketing news, as well as study interior decorating and other home-esque subjects. You can find her on twitter; @Elysateek.]

Email blasts- the right (and not annoying) way to do them

Email blasts, the epicenter of the direct electronic marketing world, are a popular tool that many businesses use. Because of the misuse of this tactic by a large number of companies, the approach has gained an unseemly reputation. Most people will simply discard emails that look like they originated from an email blast, and even the ones that are opened only rarely prompt the reader to act. So, how can you use the email blast technique correctly and effectively?

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3 Trust-Building Factors That Improve Sales and Boost Profits

One of the most important aspects an online business can learn is that in order to increase sales and conversions, a website will need to gain the trust of a visitor. There is an immense amount of competition for any consumer looking to purchase online and often what will separate one website from another will not be price – it will be trust.

But how does a website build trust?

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Google: The search party is not over

[This is a guest post by Zachary Zawarski, a Google Apps Consultant, in response to Fortune Magazine’s article Google: The search party is over.]

The author, Michael Copeland, makes several valid points in his article, which was primarily written to explain why Google’s stock has significantly trailed the Nasdaq and Apple. Although Google’s stock has been an underperformer, I strongly believe that the market has gotten this one wrong and that Google’s stock has its best days ahead of it. The topic of Google’s business model is something that is near and dear to my heart since I am both a Google shareholder and I started a business on the premise that Google Apps was going to be an extraordinary success.

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